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EN
The goal of the study is to answer the question about the educational values of cultural promotional events held in shopping malls. To achieve this goal, an ethnographic research was performed during three events in two shopping malls in Wrocław. It consisted of participatory observation and interviews with 6 participants of the events. The research is based on Knud Illeris’s theory of learning through everyday life (non-formal learning). During the study, it was observed that the organizers of the events use the newest methods of learning (including new technologies). The information is transferred in various ways and the extra attractions that are part of the events engage participants in creative activities. The gained knowledge can be theoretical or practical and it can encourage participants to change their life habits or to undertake various activities in their lives. It also makes accessible the previously inaccessible areas of reality. New knowledge usually does not create new structures and basically reconstructs the existing ones (accommodation learning). The learning process in shopping malls during the cultural events is a byproduct or a side effect ofpromotional activities, yet it takes place and it can improve the quality of life of the participants. Thus,a shopping mall, an institution of the consumer society, becomes an institution of the society of knowledge.
EN
The author of the article discusses the subject of a spoken biography. These considerations are based on recordings of the accounts of the witnesses to history, gathered in the Oral History Archive of the "Remembrance and Future" Center. The free narratives of the witnesses are analyzed using the structure of a written biography, the basic elements of which are identified using the statements of individual people. On this basis, the author concludes about the existence of a spoken biography as a specific way of telling about the course of one's own life, which the interlocutors unconsciously construct as a written equivalent. The background of the analyzes is a discussion of theoretical-literary studies on the genre as a text pattern and the characteristics of the basic differences between written and spoken language.
PL
Autorka artykułu podejmuje rozważania na temat życiorysu mówionego. Bazują one na nagraniach relacji świadków historii, zgromadzonych w Archiwum Historii Mówionej Ośrodka „Pamięć i Przyszłość”. Swobodne narracje świadków historii analizowane są tutaj za pomocą struktury życiorysu pisemnego, którego podstawowe elementy identyfikowane są w wypowiedziach poszczególnych osób. Na tej podstawie Autorka wnioskuje o istnieniu życiorysu mówionego jako specyficznego sposobu opowiadania o przebiegu własnego życia, który rozmówcy nieświadomie konstruują na wzór pisemnego odpowiednika. Tło analiz stanowi omówienie teoretyczno-literackich opracowań dotyczących gatunku jako wzorca tekstowego oraz charakterystyka podstawowych różnic między językiem pisanym a mówionym.
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