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Political campaign communication in Sweden: change, but not too much

100%
Nord L.
Central European Journal of Communication
|
2009
|
vol. 2
|
issue 2(3)
233-249
EN
This article discusses the development of election campaign communications in Sweden. The article analyzes whether political campaign communication in Sweden is heavily influenced by international trends, and if some distinctive national features still prevail. The mixture of liberal and social responsibility media system traditions in the Swedish society is used as a theoretical point of departure. Additionally, empirical data from the latest Swedish national elections on party communi- cation, media coverage and web communication are presented and new communication trends are analyzed.
2
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Comparing Nordic media systems: North between West and East?

100%
Nord L.
Central European Journal of Communication
|
2008
|
vol. 1
|
issue 1
95-110
EN
The objective of this article is to further examine Nordic media systems beyond the tenta- tive Democratic Corporativist Model introduced by media scholars Daniel C. Hallin and Paolo Man- cini in their important work Comparing Media Systems. Three Models of Media and Politics. Further- more, the article discusses distinct features of media and politics-relations in the Nordic countries and attempts to identify key factors constraining or promoting a possible liberalization or hybridization of the media systems in Nordic countries. The empirical data is based on a secondary analysis of avail- able media statistics in Denmark, Finland, Norway and Sweden. A comparative approach is used to analyze whether the Nordic countries actually meet the standards of the Democratic Corporativist Model or if they are drifting towards a more liberal media model. The main conclusion of this article is that the Nordic media systems are becoming more liberal due to diminished influences from gov- ernments and political parties. However, traditional Nordic media institutions remain strong and have been successful in adapting to new conditions thus creating new hybrids of the Nordic and the Lib- eral media models.
3
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Editors’ introduction: Public Service Media in Central and Northern Europe. Does the State still matter?

63%
Nord L., Głowacki M.
Central European Journal of Communication
|
2010
|
vol. 3
|
issue 1(4)
7-20
4
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30-second politics, 30 years too late: Political TV advertising in Swedish election campaigns, 2006–2018

63%
Grusell M., Nord L.
Central European Journal of Communication
|
2019
|
vol. 12
|
issue 3(24)
282-298
EN
Televised political advertising appears in very different national political communication contexts. Sweden is an interesting case study. For many years, political ads on TV were not allowed at all. However, with the transition from analog to digital terrestrial television the public service obligations of the “hybrid” channel TV4 were dismantled. In the 2010 national election campaign, all Swedish parliamentary parties bought advertising time on TV4. This article intends to shed new light on political TV ads as a new campaign feature in a rapidly transforming political communication environment. The study relates to the concept of hybridization of election campaigns and intends to increase knowledge about hybridization processes by focusing on a critical case where one of the most adopted campaign practices worldwide is finally implemented within a specific national context and deviating political culture.
5
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Multimedia development of PSBs: A challenge for the Nordic Media Systems

51%
Roppen J., Nord L., Lund A. B.
Central European Journal of Communication
|
2010
|
vol. 3
|
issue 1(4)
131-146
EN
Public Service Broadcasting has been a distinct feature of the media systems in the Nordic countries. In the perspective of media policy the Nordic countries have shared common features such as universality regarding content and reach independence from government, funding by licence fee and no advertising. A press run in accordance with free market principles has been an equally important feature, making the systems highly mixed regarding governance and control. The last decades the PSBs have faced competition from an increasing number of purely commercial broadcasters as well as hybrid PSBs. Even more recently the PSBs are facing challenges from multimedia technologies and markets. Are these new challenges and opportunities changing media policy and the PSBs position in the media systems? Or is new technology being shaped to fit traditional public service ideas? The results from this analysis indicate that the PSBs to some extent have flirted with the commercial aspects of new multimedia technologies, but partly these experiments have been called off by widening the concept of PSBs to public service media, and partly the financial payoffs have been miniscule and also have produced heavy criticism. What has come out of these processes seems to be a confirmation of the basic values of the public service mission.
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