The author locates her reflection within the anthropological linguistics current which refers to the cognitive approach to language. She analyses lexemes having the same source: "miasto" (city) and "miejsce" (place) which appeared in the Old Polish language (till the 16th century). The semasiological and onomasiological analyses of linguistic material excerpted from etymological and historical dictionaries of Polish language present the reciprocal relations in the conceptualisation of the notions MIASTO (city) and MIEJSCE (place) from the panchronic perspective.
Assuming that titles not only indicate but also mean the Author scrutinises two titles of contemporary magazines for parents (gaga, kikimora) extracted from an initially characterised group of 32 Polish magazines for parents which are available on the market. The Author treats them as identification marks, labels which identify ideological communities of parents gathered around a given medium; it is crucial that the communities share the same idea of „parenthood/childhood”. She thoroughly examines the semantic layer of the said medionyms which is reconstructed in the study of interactions of the semantics of their verbal and visual spheres. In the presented fragments the analysis is focused on: 1) etymology of the title, 2) relation between an initial appellative or onym (in case of transonyms) and the examined magazine title as well as the idea of parenthood/childhood popularised by it, and 3) connection between the content and connotation of the title-word and connotations of visual elements of notation of this word such as a shape of lettering lines or graphic combination of signs, and the relation between semantics of the title reconstructed in such a way and an ideological profile of the magazine, and thus a sender-receiver community. Semantics of particular magazine titles built and reconstructed in such a way indicate various ideological characters of a magazine’s popularised/expressed profile of the „parenthood/childhood” notion.
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