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EN
Taking the work of Vladimír Hurban Vladimírov (pseudonym VHV, 1884 – 1950) as its prism, the article aims at providing an insight into the state of the language and the issue of language politics in the interwar period in the Slovak linguistic enclave in Vojvodina, Serbia. The article analyses the linguistic work of VHV and addresses the topic of language planning. VHV, in his attempts at strengthening the knowledge of their mother tongue among Slovaks in Serbia, took an active part in the forming of the modern Slovak language. He published linguistic essays in local periodicals and developed language courses for the locals. He taught Slovak in two basic courses – in 1925 and 1943 – in Stara Pazova. The students of his second course used Slovačka slovnica (1942) – a grammar book written by the Croatian Slovakophile Josip Andrić (1894 – 1964). The level of the knowledge of the language among the locals and the lack of specialised and normative publications prompted VHV to explain phenomena pertaining to Slovak orthography, morphology, lexicology, etymology and dialectology. He advocated for an etymological orthography and was of the opinion that orthography should only reflect the standard and codified variation of the language.
EN
The study follows up the existing view on the signs of professionalisms as economic (short), notional opposites to terms. We present them both theoretically and materially as expressions from various scientific fields, services, crafts or arts as they are described in Czech, Slovak, but also French, Canadian and English scientific publications. On the basis of several thousand entries, we consider the possibilities of theoretical shifts in the profiling of professionalisms as units that do not avoid expressiveness, metaphors or antonym (or other systemic relationships in lexis). After a comprehensive outline of the updated profile of professionalisms, we identify the meaning of using these expression units as a means of overcoming the misunderstanding between experts and non- experts in socio-scientific communication, that is, as a means of social inclusion.
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