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Cele i środki public relations banków

100%

Gmurkowska J.

Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie

2012

issue 890

181-195

The article presents empirical research on public relations in banks. The research was conducted in August 2009 by the management staff in a number of Krakow’s banks. The investigation included task groups in public relations, means of action, and target groups at which public relations are aimed, together with the importance of such campaigns. The results showed that the biggest and most often used task area for public relations by Kraków’s banks is cooperating with the media. However, the respondents recognised phone and mail contact as being among the most important means of public relations as well. All of the banks’ clients comprised the target group to which public relations campaigns were directed. Interest aimed at investors and, to a small extent, educational institutions, was considered insufficient. The high degree of recognition of public relations campaigns by the management of banks in Krakow should be taken as a positive sign.

Produkt bankowy i jego zabezpieczenia

63%

Szurgot B., Gmurkowska J.

Roczniki Wydziału Nauk Prawnych i Ekonomicznych KUL

2005

vol. 1

issue 2 Ekonomia

115-123

The article presents the results of scientific research concerning the development of a bank product. Particular attention has been paid to a bank loan, its security as well as a loan risk related to the activities of Bank Pekao SA.

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1 Roczniki Wydziału Nauk Prawnych i Ekonomicznych KUL

1 Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie

1 2012

1 2005

2 Gmurkowska J.

1 Szurgot B.

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Cele i środki public relations banków

Produkt bankowy i jego zabezpieczenia