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EN
The deliberations undertaken in the article are a fragment of a broader research project into the social and cultural position of the modern male. This issue poses the question about the extent and activity areas in which men presenting themselves relate to traditional characteristics of the personal model of the male, and those in which one can find new elements brought about by contemporary social, economic and cultural reality. The starting point for empirical analysis is marked by two basic issue - efficiency and auto-presentation, treated here as sensitising ideas. The main focus is on one of two most important efficiency factors-activities, divided into general and particular ones. On their basis, quality analysis of visual material is conducted, which constitutes the starting point in searching for and diagnosing changes as well as constructing the contemporary concept of manhood.
EN
The main goal of the paper is description of strategies created by men, when they build their own image. The Author states that main component of self-creation is men’s profession, especially cultural meaning linked with given activities realized within men’s professional actions. Raising that issue leads the Author into two problems. On the one hand, the paper shows idea of interpretational efficiency – in case of using “hard (quantitive) data” as a source of qualitative interpretation. On the second hand, it shows the way of using by men descriptions of professions and cultural meaning as a tool of men’s self-creation strategies. The Author suggests that men tend to create such self-creation (self-image), which is stable grounded at social respect, moreover it will be an answer to expectations of modern women.
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