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EN
The article deals with critical analysis of contemporary acceptance of the intangible cultural heritage concept in field of European ethnology. European ethnology has strong historic experience with making the key analytical terms of its study (“folk”, “traditional folk culture”, “folklore”, “tradition”) problematical. In its long history, these terms were more times redefined, deconstructed or even fully abandoned. In the last years, external as well as internal criticism of this traditional ethnological terminology led to a quick acceptance of an applied and originally political term “intangible cultural heritage” that was primarily created for the UNESCO international agenda. Unlike the above mentioned traditional ethnological terms, this concept features a lot of undoubted advantages (modern understanding of culture as a process and practice, not only as a product; social construction of its meaning; taking into consideration the community’s and society’s decision about its passing down from generation to generation; international consensus about its meaning). On the other hand, however, it brings about a lot of problematical facts (derivation from an unclearly defined applied concept of “heritage”; nature of a mere enumeration of designates; weak theoretical reflexion of the concept in the contrast with its strong political and ideological background). On a ground of the concise overview Begriffgeschichte, i.e. a brief history of the European ethnology’s terminology, the essay tries to find a corresponding position for this concept and to contemplate its role for this unusual discipline that is located at the boundary line between historiography, social sciences and humanities.
EN
The contribution deals with the overview of more significant literary-folkloristic studies that paid their attention to the analysis of prosaic folklore phenomena developed and/or spread during World War I both in the battlefields and in the hinterland zones. While some texts of folklore nature drew researchers’ attention nearly immediately (prophecy, folk beliefs), the analyses of some others began several years later (demonogical legends, jokes, folk graffiti) – a part thereof came to a more thorough analysis only at the turn of the 20th and 21st centuries (rumours and contemporary legends). Within European folkloristics, World War I proves to be a period that drew researchers’ attention mainly because of an unexpected increase in “irrationality” in both rural and urban environment. At that time, this phenomenon was most often interpreted as “tradition revival” and welcomed as a mean for revitalization and legitimacy of a discipline focused on the documentation of ostensibly disappearing folk culture associated with traditional rural areas. Although this concerned quite isolated partial studies in the most cases, yet as a whole these helped increase the interest of European folkloristics in the texts circulating in the current oral tradition. The texts of that time devoted to the interpretation of World War I paved the way for the later researches into contemporary folklore to a certain extent. This research direction was made more topical again at the end of the 20th century as it served as an inspiration for the contemporary study of the World War I folklore, which was based on the exploration of more types of source materials.
EN
An expressive cultural practice of invoking a ghostly female figure, most often called Bloody Mary, an important part of the folklore of children and adolescents in the West, represents a unique amalgamation of ritual practices, folk beliefs, and demonological narratives. This phenomenon, extensively studied by Western folklorists since the 1970s, is closely connected to a wider discourse of children and youth ghostlore, and interpreted as a girls’ ritual reflecting prepubescent menstrual anxiety, reflexion of process of ontological psychological development devoted to mastering emotion of fear of schoolchildren, or, in later adolescence, a reflexion of archetypal self-development processes in a Jungian sense. The paper, using data documented during longitudinal field research of Czech contemporary folklore, presents the growing popularity of this expressive practice in a Czech setting in the last fifteen years, starting with the late 1990s. Comparing the Czech situation with similar cultural processes analysed in Sweden, Spain, and especially Russia, the paper describes the diffusion of this practice by global popular culture and its glocalization to suit peculiar Czech youth ghostlore inspired by historical personages. Reflecting global, ever-shifting contemporary culture flows, especially changes in local realities of “ethnoscapes”, “mediascapes” and “ideoscapes” during the 1990s, the practice of invoking Krvavá Mary seem to be both parallel and the transformation of local practices such as school- children’s spiritism and horror stories of the 1970s and 1980s.
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