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NOVÉ PARADIGMY MARKETINGU V PROCESE GLOBALIZÁCIE TRHOV

100%
Čihovská V., Kita J.
Ekonomický časopis (Journal of Economics)
|
2005
|
vol. 53
|
issue 6
611-625
EN
Article refers to the importance and grounds of marketing conception in conditions of global economy in spite of scepticism and criticism of the marketing theory. According to the Slovak and International companies it also refers to the important tendencies of the marketing theory and practice.It presents the development of marketing theory from the beginning till present. It analyses influence of global processes on the companies marketing activities.
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