The article presents definitions on population aging, characterises the analysed group of population, and discusses selected aspects of its activity in the financial services market. Its purpose has been to determine the importance of the elderly as the users of financial services. As demonstrated, the activity of customers aged 60+ in the financial services market is of significance for various players in this market, as well as from the micro and macro perspective. The hypothesis that this subject area is neither sufficiently known nor recognized has been proved to be true. To improve the situation, financial institutions should analyse in detail the needs of elderly customers to develop targeted products and services, while older people should be more active and use them more often.
The deposit guarantee system in Poland was devised at the time of the economic transformation. Its creation resulted from a difficult situation in the banking sector, and so it was meant to be an antidote to clients’ problems associated with the insolvency of collapsing banks and with adjusting to European community law. The aim of this work is to present the Bank Guarantee Fund-an institution that is part of the financial safety net, whose main task is to protect the interest of depositors and to ensure the banking system’s stability. The paper looks at some aspects of the growing interest in bank deposit insurance schemes and lively discussions on the subject during a crisis in banking markets. In response to the crisis that started in the subprime lending market in the USA and spread to other segments of the financial markets as well as to other countries, the ECOFIN made a decision to increase the existing guarantee limits for individual persons and to speed up the payout of guaranteed funds. The above changes were aimed at strengthening the security of clients and increasing confidence in the banking sector.
System guarantying deposits in Poland was created during the economy transformation. Its founding was resulted from a tough situation in the bank sector, that is why it was supposed to be an antidotum to clients' problems connected with solvency of the collapsing banks and also with adjusting to the European community law. The aim of this work is to present The Bank Guarantee Fund, an institution belonging to a network of financial security, which main task is to protect the deponent’s interests and to secure the banking system's stability. The work concerns some aspects of the growing interest in insurance systems for banks deposits and revived discussions on this subject during crisis on bank markets. In reply on the crisis, which was started on credit market subprime in USA and then spread on other segments of financial markets in other countries, the ECOFIN took a decision for increasing the obligatory guarantee limits for individual persons and also for accelerating the payment of guaranteed means. The aim of above changes is to increase surety of clients and trust to bank sector.