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EN
This article uses Michael C. McGee’s concept of the ideograph to reflect Obama’s early foreign policy course regarding transatlantic relations. Specifically, the article draws on the ideograph “alliance” to demonstrate how the president redefined agents, acts, agencies, scenes, and purposes that fall within the rhetoric, thus informing how and why he changed US commitment to NATO. Analyzing Obama’s use of alliance serves to interpret his political choices as well as understand his ability to get the public to support them. By extension, a study of this nature offers a reading of the president’s perspective on US foreign policy and America’s global role.
EN
This article explores President Obama’s handling of the Syrian crisis between April 2011 and Sep- tember 2014. Set in the context of Obama’s philosophy and its underlying principles and values, the article examines continuity and shifts in the president’s approach to the situation in Syria, identifies the rhetorical devices deployed to communicate the way he wanted to handle the con ict as it unfolded, and ascertains the implications of his foreign policy course and discourse regarding the Syrian crisis for his public persona.
Ad Americam
|
2016
|
issue 17
197-209
EN
This paper describes how general election presidential debates have changed over the last four decades. It will trace the development of the debate format, the dynamics of visual rhetoric, and the patterns of discourse; and will compare the standards followed by John F. Kennedy and Richard M. Nixon in the first series of general election presidential debates held in 1960, with those followed by Barack Obama and Mitt Romney in the latest series of debates held in 2012. It will also analyze debate videos and transcripts in order to identify the techniques used during both series of debates, and emphasize the similarities, differences, and effectiveness thereof. Considering the growing influence of the media on presidential campaigns over the last forty years, it is assumed that the rules and format for debates, as well as the dynamics of visual rhetoric and functions of debate discourse, have changed. This stands in contrast to the role of such debates in managing and guiding public opinion during elections, which has remained the same.
EN
In the 1970s, the United States and the Soviet Union launched a new course in their contacts called 'détente'. One of the main reasons for this remarkable turnabout was a radical change of views of the two countries' leaders. President Nixon and General Secretary Brezhnev openly expressed their readiness and willingness to overcome ideological barriers to build and keep permanent peace. The aim of this paper is to illustrate the two leaders' views by analyzing two speeches, one made by Nixon during his visit to the Soviet Union in 1972 and the other made by Brezhnev during his stay in the United States in 1973. Examination of their rhetorical strategies - such as choice of words, arguments, and emphasis - reveals how Nixon and Brezhnev understood peace and how they aimed to achieve it. Confronting the two leaders' goals with the actual outcomes of their actions, and taking the significance of political changes as a yardstick of fulfilled declarations, it can be demonstrated whether Nixon and Brezhnev truly desired to achieve enduring peace or whether they used peace rhetoric as a tool to weaken each other's vigilance and take the lead in the Cold War race.
EN
This article explores President Barack Obama’s management of public opinion regarding his policy towards the Islamic State of Iraq and the Levant (ISIL) by analyzing the content of the address delivered on 10 September 2014 concerning the US strategy to defeat ISIL. Set in the context of the Obama administration’s approach to American foreign policy and with particular reference to videos released by ISIL showing the execution of US journalists, James W. Foley and Steven Sotloff, the analysis offers insights into how external events affect presidential attention, agendas, and public opinion management.
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