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Social responsibility of organization towards new and radical market actors

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Dereń A. M., Skonieczny J.
Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
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2017
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issue 464
20-30
EN
The purpose of the article is an attempt to outline the problems related to the participation of new and radical social communities in the market game, such as: Internet communities, members of the precariat, refugees, immigrants and terrorists. These communities have not been the object of thorough research and analysis related to the theory of management yet. Most of the radical market actors were developed in a spontaneous manner or as a result of globalization processes taking place in the contemporary world. This is a specific challenge for organizations, especially for those which implement a strategy based on social responsibility. Our recommendation includes social communication and co-existence as the basis and framework for an organization which is socially responsible. These are frameworks making it possible to shape an individual business ecosystem in which it is necessary to establish specific relations even with the most radical actors of the contemporary market.
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Organizacyjno-prawne problemy zabezpieczania zasobów intelektualnych w przedsiębiorstwie

100%
Dereń A. M., Skonieczny J.
Ekonomia. Wrocław Economic Review
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2018
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vol. 24
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issue 2
93 - 105
EN
The goal of the research paper is to present intellectual property as an intangible resource in enterprise. The specific features of this resource and the base of competing (co-operation and rivalry) characteristic for a contemporary market make these core resources for development of not only a large company. In these circumstances it is a premise to create adjusted orientation on the search and exposure of immaterial values (but also their monitoring of competitors). Simultaneously this orientation is aimed at the choice of proper manners of protection of these values both within the organization,in the process of sharing both knowledge and information with other organizations on the market.
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