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PL
W artykule zaprezentowano problematykę zarządzania projektami w kontekście funkcjonowania łańcuchów dostaw, w których rolę lidera pełni przedsiębiorstwo japońskie. W pierwszej części artykułu przedstawiono ogólnie istotę projektu i zarządzania projektami w odniesieniu do funkcjonowania łańcucha dostaw. Następnie wskazano etapy i działania, które zdaniem autorów warunkują skuteczną i efektywną ich implementację w ramach tych specyficznych organizacji sieciowych. Wskazano tu na dwa etapy wdrażania projektów warunkowane specyficzną, wielopodmiotową strukturą łańcuchów dostaw, tj. etap koncepcyjno-badawczy oraz etap analityczno-wdrożeniowy. W tej części dokonano także zestawienia proponowanych analiz, technik i narzędzi możliwych do wykorzystania na każdym etapie ich wdrażania. Druga część pracy zawiera studium przypadku wdrażania projektów w ramach łańcucha dostaw, w którym rolę lidera pełni firma japońska.
EN
Research background: In the last few years, e-commerce market has increased in population shares, but the situation has changed dramatically since the Covid-19 pandemic. Electronic marketplaces have changed due to rapid digitalization and shopping. Online services offer the possibility to choose a different delivery method such as home delivery or out-of-home delivery. This aspect of the e-commerce market faces an increased interest among practitioners and academia in the field of sustainable last mile deliveries. Interestingly, the subject literature consists of papers analyzing the e-commerce impact on the last-mile delivery. However, the identification of factors for choosing a delivery method and factors that motivate e-customers to choose an eco-friendly delivery method is still an unrecognized field of research. Purpose of the article: The authors of the paper focused on the e-customer perspective on sustainable deliveries in cities. Thus, the main purpose of the paper is to compare factors among the generations that motivate e-customers for choosing a delivery method. Methods: The research was conducted among 1.110 e-customers in Poland in 2021. The paper aims to answer the following research question: what factors motivate each generation for choosing a delivery method? To answer the above-mentioned question, the correspondence analysis (MCA) is prepared that help to identify and compare factors in each generation. Findings & value added: The original research procedure focused on the use of multivariate statistical methods in the study of e-customers’ preferences. The analysis revealed three clusters of e-customers in terms of pro-sustainable factors: (a) aged 65+ without pro-sustainable tendency, (b) aged 18–64 with pro-sustainable attitudes, and (c) mixed with no identified delivery preferences. As a result of the research, it can be concluded that the parcel price and the possibility of free return are still the most important factors in choosing the delivery method. From a business/practical perspective, the research results can be used by companies that are the main stakeholders in last mile deliveries, including mainly forwarders and transport companies.
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