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EN
This article is devoted to outlining characteristics of the big picture report on the basis of publications focusing on the abdication of Pope Benedict XVI. The analysis of this content enables us to determine how the genre functions as a form of media communication relying on exchange of news, and how it exploits the specificity of the internet as a means of transmission. An attempt is made to show how this form of journalistic expression may evolve and to describe its usefulness from the point of view of the audience.
EN
Following Niklas Luhmann, the author assumes that communication creates social systems. The system therefore influences the nature of communication. The impact of rhetoric on media discourse can be understood as a result of the strategy adopted by the system. What follows from the above assumption is a discussion of the notion of truth which is fundamental to media philosophy. Systems, in their adopted strategies, affect the media and use persuasion in a way that is remote from the treatment of the truth as an idea or as a condition of an ethical nature.
EN
The goal of the article is to answer the question: what do radio broadcasters in the West understand to be a ‘feature’? A lack of clarity in terminology in this respect was especially visible during the Prix Europa 2012 and 2013 festivals. The article begins with an outline of the term ‘feature’, followed by discussion of relevant festival categories, and ending with a presentation of several selected audio examples that indicate both the characteristics of the genre and cases where, in spite of divergences from these qualities, the term ‘feature’ continues to function.
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