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  1. 3 Pieniądze i Więź

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  1. 2 2008

  2. 1 2007

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  1. 3 Szostek D.

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1

Influencing Public Opinion by the Polls

100%
Szostek D.
Pieniądze i Więź
|
2008
|
vol. 11
|
issue 1(38)
151-158
EN
The author describes the problem of influence of polls on the public opinion. The democratic changes in 1989 were characterized by increasing number of research companies specialising in the surveys (and polls) as a response to the huge social demand. The published researches have influenced decisions and behaviour of voters and politcians, so it is very important to minimise mistakes related to the ill designed and carried out polls. It is possible by taking care of some technical details, but first of all it is important to educate the society in order to get the objective view of the polls. The role played by politicians is very important, but equally important are media, especially television as the main source of information.
2

Public Opinion Surveys in Poland

100%
Szostek D.
Pieniądze i Więź
|
2007
|
vol. 10
|
issue 4(37)
156-179
EN
The author describes public opinion surveys (and election polls) as the specific type of market research in Poland. He concentrates on the historical aspects of polls related to the development of surveys and polls in Poland (in the democratic and previous 'socialist' reality) and in the world (mainly in the USA). Evolution of the civic society and the social awareness started the evolution of such researches.They meet the specific need of the society to collect information on society itself. The years of communism in Poland deformed surveys and polls as well as the public opinion about them. It is visible in the faulty polls and society's failure to protest against them. The instance of The Gallup Organization in the United States of America described in the article shows, that it is possible to reduce the mistakes by drawing conclusions from the negative past examples.
3

The Role of Employee Survey in Internal Marketing on Example of the Enterprises of Torun

100%
Szostek D.
Pieniądze i Więź
|
2008
|
vol. 11
|
issue 4(41)
168-175
EN
The author made an attempt to answer the question concerning the meaning of personal marketing and employee survey for enterprises. The advantages of properly prepared and conducted researches are invaluable and give a possibility to get very important information about the company and its environment. Although the range of the phenomenon does not seem to be wide, it is still surprising that the most vaiuable data a company may nowadays reach from the employee survey, can be ignored.The author's conclusions were supported by the previous results obtained from the research that had been conducted in 2008 by telephone interview and Internet among the enterprises in Torun.
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