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Determinanty zachowań konsumentów społeczeństwa chińskiego w ujęciu interdyscyplinarnym

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Grzybek J.

Nowa Polityka Wschodnia

2020

vol. 4(27)

49–61

The article aims to show that there are determinants of consumer behavior in Chinese society that remain relevant regardless of the direction of global social changes – caused by the digital transformation of society and economy, the development of artificial intelligence and unexpected events such as pandemics. The factors influencing consumption in China undoubtedly include culture, politics, as well as macroeconomic factors influencing the level and pace of consumption development. It is worth analyzing consumer behawior using interdisciplinary knowledge and bearing in mind the complex and diverse changes taking place on a national scale, and the emergence of new terminology is a reflection of the changing specificity of consumption in China. Awareness of the dynamics of changes in the behavior of Chinese consumers will not only facilitate business relations with Chinese contractors, but will also help determine the direction of consumption development at the global level, as the possibilities of e-commerce developing in China are also used and tested in Europe.

Определяющим фактором потребительского поведения, несомненно, является культура, а также макроэкономические факторы, влияющие на уровень и темпы развития потребления. Стоит понаблюдать за китайскими потребителями на фоне сложных и разнообразных изменений, происходящих по всей стране. Междисциплинарный подход в польско-китайских отношениях может положительно повлиять на развитие деловых отношений, в частности туризма, который все больше принимает модель потребления.

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1 Nowa Polityka Wschodnia

1 Grzybek J.

1 2020

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Determinanty zachowań konsumentów społeczeństwa chińskiego w ujęciu interdyscyplinarnym