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EN
The informative efficiency of the market is the issue verified considering its three different kinds. The tests of the weak form have a reflection in the prices of the shares in their historical value. The majority of the research proves that there is no possibility to achieve abnormal rate of return on the basis of technical analysis. Considering half-strong form, empirical investigation does not give one straight answer, however, the majority of results leans towards supporting half-strong form of informative efficiency. Consequently, it is impossible to achieve unusual profits in a longer period of time based on the technical and fundamental analysis. The next means of the efficiency which is hard to be verified is its strong form. With regard for the need to consider this issue in the analysis of the unpublic information, it is the most difficult to examine. The aim of this article is to try to verify a strong form of the informative efficiency on the basis of assumption that recommending individuals have an access to the information which is not available to the wider group of investors. The investigation was carried out on the reports from 52 institutions, which recommendations (1925 events) concern the companies of index WIG 20 between 01.01.2005 and 03.06.2008. In most cases the results of the investigations lead towards the hypothesis that there is a strong informative efficiency in the Stock Exchange in Warsaw.
EN
The article presents how the changes on the financial markets influence the choice of the appropriate segmentation strategy, how they support a personalized approach to the customer, and the accurate estimate of the customer's financial capacity and to build lasting relationships with customers. The authors suggest the special importance of this process in the Wealth Management segment, where it becomes a key factor in the battle for the customer, and mitigation of the risk of losing the customer. In addition, the authors discuss and give arguments that the individualization of needs, preferences or behavior is not possible for each client individually, but through an effective design of the process of segmentation the bank is able to reduce the risk of missed sales activities by constructing groups of similar set of the analyzed components. In conclusion, attention is drawn to two very important, from the point of view of the segmentation, areas of the segmentation analysis. First, preparing and building new customer segmentation strategies Wealth Management, do not forget the cultural diversity of the regions of the world. Secondly-the emerging EU Directives on Basel II, MiFID and the Prevention of Money Laundering make that the way of the customer segmentation must be consistent with the construction law facing the EU directives for the local regulators.
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