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Efekt barceloński w turystyce. Efekt wpływu wybranych wielkich wydarzeń sportowych na ruch turystyczny w destynacjach - organizatorach

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Borzyszkowski J.
Roczniki Naukowe Wyższej Szkoły Bankowej w Toruniu
|
2014
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issue 13
479-497
EN
The present article covers an analysis of the changes in the sizes of the tourist traffic in those destinations (cities or states) that organize large sporting events (the European Football Cup, the World Football Cup, the Summer Olympic Games). The author’s intention was to demonstrate whether events of this type have a direct contribution to increased numbers of incoming tourists (in the perspective of several years), and whether the Barcelona effect phenomenon appears in the cases analyzed. The analysis that was conducted demonstrated clearly that the Barcelona effect is a very rare phenomenon. Apart from the Olympic Games in Barcelona in the year 1992, it is hard to talk of a similar scale of this phenomenon in the recent years. An analysis of the statistical data for the individual cities and towns demonstrated that the scale of the impact of mass events is chiefly of a local or regional nature. It is hard to talk of an influence on the whole state as in many cases, a reduction was observed of the numbers of tourists while a given event was held or directly in the years to follow
2
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Stosunek krajowych podmiotów polityki turystycznej do współczesnych wyzwań stawianych przed sektorem turystyki

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Borzyszkowski J.
Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu
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2017
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vol. 59
3-11
PL
Cel badań. Celem artykułu jest ocena znaczenia najważniejszych wyzwań stawianych przed sektorem turystyki w wybranych państwach europejskich. Dokonano przeglądu teoretycznych zagadnień odnoszących się do problematyki polityki turystycznej oraz przedstawiono najważniejsze wyzwania sektora turystycznego w najbliższej przyszłości. Materiał i metody. Wykorzystano coroczne raporty poszczególnych krajów przedkładanych Komisji Europejskiej oraz częściowe wyniki badań przeprowadzonych w latach 2013–2014 na grupie 25 europejskich narodowych organizacji turystycznych. Wyniki. Podjęta w artykule problematyka ma szczególne znaczenie dla polityki turystycznej realizowanej przez poszczególne podmioty funkcjonujące na szczeblu krajowym. Ukazuje hierarchię działań badanych państw w zakresie oddziaływania na sektor turystyczny, a tym samym – najważniejsze problemy polityki turystycznej w analizowanych krajach. Wnioski. Wyniki badań ukazały różnorodność wyzwań, co może wskazywać na mnogość problemów, przed którymi stoi współczesna turystyka. Niektóre z nich zostały jednak ocenione dość nisko przez poszczególne podmioty krajowej polityki turystycznej (np. zmiany demograficzne czy klimatyczne), co może świadczyć między innymi o braku wiedzy na temat potencjalnego wpływu tych czynników na turystykę w poszczególnych krajach.
EN
Background. The aim of the paper is to evaluate the most important challenges in the tourism sector in selected European countries. In the first part, a theoretical overview was conducted with regard to the problems of tourism policy. The second part presents the most significant challenges faced by the tourism sector. Material and methods. Here, he annual reports were applied which are submitted to the European Commission by the particular countries. The article also includes partial results of the research performed in years 2013–2014 among 25 European national tourist organizations. Results. The issue discussed in the paper is of particular significance for the tourism policy implemented by specific entities functioning on the domestic level. It presents the hierarchy of actions taken by particular countries in the area of influencing the tourism sector, as well as the problems of tourism policy most important for the analysed countries. Conclusions. The results of the study reveal the variety of the highlighted challenges, which could indicate a number of problems that contemporary tourism faces. However, some of them were evaluated relatively low (e.g. those in the area of demographic and climatic changes), which can reflect the lack of knowledge on the potential influence of these factors on tourism in particular destinations.
3
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Ocena działalności organizacji zarządzających obszarami recepcji turystycznej - implikacje dla teorii i praktyki

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Borzyszkowski J.
e-mentor
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2016
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issue 4 (66)
46-54
EN
The considerations included in the article resulted from several years of research carried out by the author on the activity of destination management organizations (DMO) in various European countries. Their purpose is to identify possible implications for science and practical solutions resulting from an assessment of the activity of destination management organizations. In the article, the most important changes that occur in the organizations examined are indicated with emphasis on a visible transition from the marketing orientation to more comprehensive tourism management in a given area. Those observations originated from the author's previous research described in a separate monograph. That initial part of study was followed by the research carried out in March 2016, which allowed for verification of the previously obtained results based on the opinions of the representatives of 34 European DMOs. The participants of the study highly appreciated the recommendations and solutions proposed by the author aimed at streamlining the activities of destination management organizations. Their interest also convinced the author of the need of further research in relation to those entities.
4
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Lokalne markowe produkty turystyki kulturowej - analiza funkcjonowania na przykladzie 'Krainy w Krate' oraz 'Centrum Edukacji i Promocji Regionu w Szymbarku'

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Marczak M., Borzyszkowski J.
Turystyka Kulturowa
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2011
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issue 11
4-15
EN
The main goal of the article is the functioning analysis of the chosen brand products of cultural tourism existing in the region of Pomerania. The study describes 'the Center for Education and Region Promotion in Szymbark' and 'the Checked-Houses-Land'. The article presents, among others, the direction which the studied products should take. On the basis of the conducted study, the authors also presented the future development plans of the analyzed enterprises and their sources of financing.
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