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  1. 2 Linguistica Silesiana

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  1. 1 2009

  2. 1 2008

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  1. 2 Mamet P.

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1

MISSION AND VISION. THE IMPLEMENTATION OF THE GENRE BY POLISH COMPANIES

100%
Mamet P.
Linguistica Silesiana
|
2009
|
vol. 30
195-212
EN
Corporate mission statement is a genre used globally by managers to motivate the employees and to create a good image of the firm. The objective of the research is to analyse, from the linguistic point of view, how Polish companies adapt the genre. In particular, the analysis focuses on how the managerial objectives influence register choices and whether the genre has developed any permanent, or recursive, structural features. The study focuses on statements of missions and vision of 81 companies Polish companies listed on the Warsaw Stock Exchange.
2

THE LINGUISTIC ASPECT OF A BRAND NAME. CASE STUDY BASED ON BRANDING STRATEGY OF OPEL

100%
Mamet P.
Linguistica Silesiana
|
2008
|
vol. 29
51-65
EN
The creation of a good brand name involves many branches of human knowledge. Linguistics is one of them and a very important one. Phonetics, sound symbolism, semantics, word formation and comparative studies of different languages have a considerable contribution to creating a good name of a product. The aim of the research, presented in the article is to apply this kind of knowledge to analyse the names of currently available OPEL cars.
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