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EN
Wladimir Putin is one of the most well-known politicians in the present international arena. Many prominent writers devoted books to him, in which he is either the positive “spirit of Russia” or the complete opposite of “the father of nation”. Almost each of them sought an answer to the question about who Putin is. Constantly high popularity of Russian prime minister still remains a political puzzle for many analysts. Some even described this tendency as “the Putin's phenomenon”. However, it should be stressed that the analysis of Putin by those scholars concerned only his behaviour. His gestures, his clothing style and also his conduct during negotiations with foreign partners were interpreted. So his facial expression and gestures came first with them. The author tried to present a pragmatic interpretation of linguistic predispositions of this politician. The aim of this work is to answer the question: how Putin, using the meticulous selection of words influences his electorate and manipulates their consciousness. Therefore, the main task of this work is to explain the linguistic phenomenon of Putin, as well as to prove the proposed thesis that the ex-president of the Russian Federation personifies the phenomenon of the political activist not present on the Russian political scene until now.
EN
The author of the article analyses the last two programmes (from 2009 and 2010) entitled „A Conversation With Vladimir Putin. Continuation” paying attention to the way Putin constructs his public utterances. The analysis includes eight images of Putin: Putin-moralist, Putin-authority, Putin – risk-taker, fair Putin, Putin-„our man”, Putin-workaholic, all-knowing Putin, Putin-reformer. The analysis shows that these kinds of meetings between the Prime Minister and the nation follow a well-developed pattern. Apparently, the language is an instrument of power with which politicians create their own images and reality, and using appropriate methods of social engineering impose their model on people.
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