Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 2

first rewind previous Page / 1 next fast forward last

Search results

help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Content available remote

Southeast Asian low-cost carrier airline competitiveness: A solution for economic growth

100%
Srisook P., Panjakajornsak V.
Business and Economic Horizons
|
2017
|
vol. Volume 13
|
issue Issue 4
536-555
EN
In 2016, low-cost carrier (LCC) passengers represented 53% of the all airline passengers in Southeast Asia, with new aircraft deliveries in 2017 expected to increase by 11%. In Thailand, LCCs in 2016 represented 44.9% of all passengers through Thailand’s 6 major airports, which represented 54.7 million passengers out of a total of 122 million air travelers. Competition however amongst the LCCs has become fierce, with fare reductions being a common tactic to fill seats. This study, therefore, developed a questionnaire which included 58 items on passenger characteristics, the LCC service marketing mix, service quality, passenger expectations, and LCC competitiveness along with their 18 related observed variables. Multistage random sampling was employed to obtain 320 passenger respondents who were departing on either Thai AirAsia, Thai Lion Air, Thai Smile, or Nok Air from one of Bangkok’s two main airports. Results determined that the service marketing mix plays the most important role in an LCC’s competitiveness.
2
Content available remote

Impact of green innovation on the sustainable performance of food industrial firms applying green industry initiatives under the Green Industry Project of the Ministry of Industry of Thailand

100%
Tatayanubutur M., Panjakajornsak V.
Business and Economic Horizons
|
2017
|
vol. Volume 13
|
issue Issue 2
192-209
EN
This research examines the impact of green innovation on the sustainable performance of Thai food industry implementing green industry initiatives in compliance with the national Green Industry Project. The correlation analysis was conducted on green supply chain integration (GSCI) and corporate social responsibility (CSR) as key influencing variables, while the green innovation was a moderator. A total of 441 samples were received from the total population of 8,520 accredited Green Industry Mark enterprises (GIM) (2016). Structural equation modeling (SEM) was employed to test the empirical data derived from surveys, which were collected from entrepreneurs and chief executive officers involved in the Thai food industry. The model indicated the absolute fit indices, confirming the validity and reliability of the SEM analysis. The findings confirmed the positive relationship of the selected key factors and their effect on the sustainable performance.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.