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Niemiecka propaganda turystyczna wobec ziem polskich wcielonych do III Rzeszy (1939–1945)

100%
Wójcik J.
Śląski Kwartalnik Historyczny Sobótka
|
2020
|
vol. 75
|
issue 2
35-54
EN
The article presents the tourist dimension of the propaganda of the authorities of the Third Reich, including tourist association (Reichsfremdenverkehrsverband), regarding Polish territories incorporated in 1939 directly into Germany. Based on collected materials, the activities of German organizations whose mission was tourism promotion, as well as the way in which they presented the occupied Polish lands, were characterized.
2
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Relacja Thomasa Plattera jako źródło do życia codziennego uczniów wrocławskich szkół na początku XVI wieku

100%
Wójcik J.
Biuletyn Historii Wychowania
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2016
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issue 34
7-19
EN
Thomas Platter (1499–1582) was a Swiss humanist, printer and writer. At the age of 72, he wrote his autobiography. He devoted a large part of his life to studies. He would travel from city to city, looking for thing to learn. He probably spent a few years (since 1516) in Wrocław. In his autobiography, he covered a lot of the time including students’ life. Platter noted that all lectures took place simultaneously in one room while the St. Elisabeth School library could offer one book. The students had a responsibility to sing in churches. In their free time, they would go to pubs and begged for money. The living conditions were very poor: many students slept on the floor in a single room or at the parish cemetery, plagued by rats and lice. Therefore they frequently fell sick. Platter cared about food and mentioned it very often in his memoirs; when he travelled sometimes there was nothing to eat but in the cities he happened to eat too much. The life of a traveling student in the 15th-16th centuries was very dangerous. Thomas Platter’s autobiography is a very important source of information, indicating all the obstacles to the process of learning in the early sixteenth century.
3
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Wpływ technologii ICT na rolę konsumenta w komunikacji marketingowej

100%
Wójcik J.
Studia Ekonomiczne
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2013
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vol. 140
112-121
EN
Thanks to development of ICT consumers have been given new tools, which make searching for information and sharing opinions easier. New communication tools have become subject of many publications. Having read them we may come to a conclusion that consumers' role in marketing communication has increased significantly and that consumers are the dominant subject of communication process. The author of this article proves that the above conclusion is false. In fact, the author puts the opposite thesis, which says that advertisers have huge advantage observed in opportunities of common advertisements' individualization, which is done to consumers' unawareness. It doesn't matter if it is a consumer who initiates exchange of information as his/her behaviour was previously carefully monitored and controlled consequently.
4
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The role of informal sources of information in the Polish consumer market

63%
Wójcik J., Doligalski T.
Perspectives of Innovations, Economics and Business
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2011
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vol. 9
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issue 3
43-47
XX
The paper presents results of the research conducted in 2009 with the participation of 466 Internet users via an online survey. The research showed that consumers before the purchase utilize formal sources of information about the product more often than informal ones. Nevertheless, the more they refer to the formal sources, the more they refer to the informal ones. It was also proved that in the tested group the place of residence, the time spent using the Internet and the value of a product had an influence on the prevalence of formal sources.
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