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1

Hegemony as a visual rhetorical signification in Soviet Estonia photojournalism

100%
Ventsel A.
Rocznik Antropologii Historii
|
2014
|
issue 1(6), Semiotyka historii
119–129
XX
The aim of this article is to elaborate some conceptual tools for clearer analysis of social reality, power relations, and their visual representations. One of these instruments through which power relations are established in society is photography. The following paper discusses the relationship between the theory of hegemony as elaborated by Ernesto Laclau and the semiotics of culture of Yuri Lotman. I focus on rhetorical devices such as tropes, metaphor, and metonymy by which, in photography, this kind of power relations are established. The analysed material is taken from the Stalin-era Soviet Estonia’s newspapers.
2

Paremaarmuslikud kajakambrid ja autokommunikatsioon

63%
Madisson M.-L., Ventsel A.
Mäetagused
|
2018
|
vol. 70
149-176
EN
This paper concentrates on the online communication of the Estonian extreme right that seems to be characterized by an echo-chamber effect and enclosed meaning-making. The discussion mainly relies on the theoretical frameworks based on semiotics of culture. One of the goals of the study is to widen the scope of understanding of auto-communicative processes that are usually related to learning, insight, and innovation. The paper demonstrates the conditions in which auto-communicative processes result in closed interactions, based on reproducing stereotypes and redundant content. We explicate antithetical meaning-making, an orientation towards normative (“correct”) texts and the prevalence of phatic communication as the main dominants that guide the closed auto-communication. Our case study is about the discussion that emerged in the context of the European refugee crisis that started in spring 2015.
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