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EN
While the Hungarian Socialist Workers’ Party was on the rhetorical level committed to the Soviet agitation and propaganda model, in practice it increasingly deviated from it during the 1980s. As the press reflected upon the events of the day, propaganda could manifestly be at odds with reality, creating a reality gap, that is, one between what people were told to see and what they actually saw. This paper offers a case study on the communication of the Chernobyl nuclear disaster in Hungary and looks into how it was reflected in party communiques, the party newspaper, and opinion polls. It asks the question of whether ‘accuracy’ or ‘partisanship’ prevailed in the official communication of the disaster.
EN
The research presented in this paper is based on analysis of the Facebook posts of five major Hungarian political parties over the course of the official campaign season leading up to the 2018 parliamentary elections. We conducted a mixed-method analysis on 795 Facebook posts. First, the main topics of the parties were collected. Second, the posts of the parties were analyzed from a populist communicational perspective. Third, we tried to find some correlations between the basic topics and the populist communicational categories. Finally, we outline possible differences and similarities between parties’ communication. Our analysis shows that opposition parties did not have a common communicational strategy on Facebook while ruling parties emphasized both inner and exterior threats that could destabilize Hungary.
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