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Koncepcja odchudzonej sprzedaży (Lean Selling)

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Włodarczyk T. M., Łódzki U.
Acta Universitatis Lodziensis. Folia Oeconomica
|
2011
|
vol. 261
EN
Concept of Lean Selling and conditions of effective application in business practice have been presented. Furthermore the relations between spheres of supply and selling in contemporary enterprises have been characterized in the context of trends of professional management and achievements. Case study for implementation of Lean Selling procedure in global consulting firm has been presented.
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