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„Nasz klient – nasz pan” – organizacja nowoczesnego handlu obuwiem firmy „Bata” w Polsce międzywojennej

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Płatek Ł.

Res Gestae. Czasopismo Historyczne

2009

vol. 8

155-173

The present article discusses the issues connected with shoe-trading in Poland between the two World Wars, carried out by the Polish Shoe Company BATA, based in Krakow –a branch of the Czechoslovakian concern set up by Tomas Bata. The subject matter is the establishment of the first fully automatized large shoe-making factory in Poland in early 1930s,organized according to Bata’s model. As a result, a dense network of company stores was created, in which the shoes produced in Chełmek were sold, using carefully planned, practically verified and efficient methods, introduced on the Czechoslovakian pattern. For the customer, it meant a new quality of goods and service, and for the existing producers and traders – a serious threat, but at the same time, a motivation to modernize their activities. It is Tomas Bata to whom the slogan “The customer is our master” is attributed.The article presents the mechanism of distribution of shoes and other products, starting with the principles of functioning of the headquarters in Chełmek, to methods of ordering, tothe means of delivery. The paper describes the principles of functioning of shops and their normalized interior, the role of the manager in the organization of work in the unit, methodsof remuneration and efficiency control. A large section of the article is devoted to the methods of modern marketing, used successfully by Bata, including the treatment of the customers,who took part in an extraordinary ceremony that accompanied the purchase of an ordinary pair of shoes.

Uwarunkowania działalności frmy „Bata” w Polsce w dwudziestoleciu międzywojennym.

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Płatek Ł.

Res Gestae. Czasopismo Historyczne

2013

vol. 14

86-101

The articke charakterizes the conditions in which the well-know shoe company from Czechoslovakia-later on a word potentate in this trade - the "Bata" concern had to function. The first part of the article discusses the attempts of penetrating the market in the southern Poland tkat were undertaken during the World War I, and later on the early 1920s. The attempts failed due to administrative limitations imposed pn the trading of leather and shoes as well as due to currency perturbations. The second part of the article presents the functioning of the company and its development starting from opening Polish Shoe Partnership "Bata" A.A. in Cracow and building a fatory in Chelmek in 1932. It focuses on depicting the atmosphere in which the company from Czechoslovalia functioned on the Polish market. The article discusses the reactions of the shoe industry to the functioning of "Bata"and persecutions from the Polish authorities that initially treated the company with visible distrust. It also presents the process of changing the view of the company resulting from the German threat and the agreement for its further expansion achieved by bulding a new dhoe and leather factory near Puławy as part of the Central Industrial Region. A sepetare issue that is discussed in the article are the protective methods that were used by the Polish daughter company against and developmant limitations that were imposed by the authorities - methods that treated on a fine line between legal and illegal, or even crossed the line.

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2 Res Gestae. Czasopismo Historyczne

2 Płatek Ł.

1 2013

1 2009

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„Nasz klient – nasz pan” – organizacja nowoczesnego handlu obuwiem firmy „Bata” w Polsce międzywojennej

Uwarunkowania działalności frmy „Bata” w Polsce w dwudziestoleciu międzywojennym.