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Skomercjalizowane rodzicielstwo – nowy aspekt wczesnej dorosłości

100%
Jasielska A., Maksymiuk R.
Psychologia Rozwojowa
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2011
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vol. 16
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issue 2
PL
Commercialization of parenting – new aspect of early adulthoodFor market specialists no group of consumers is lost. That is why the developmental task of taking on a parental role is automatically combined with the commercialization of parenting. This phenomenon relies on the redefinition of motherhood and fatherhood in terms of the market. Two main tendencies can be observed. The first one is connected with the important description of a parent as a consumer, e.g. treating them as investors, or relating to a typology of shopping mothers. The second one is connected with using psychology for projecting consumer behaviors, e.g. the analysis of parents’ vulnerability to the nag factor or milestone marketing. The possible consequences and the ways to control the commercialization of parenting will be discussed.
2
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Dla kogo Brand Hero? O wpływie bohatera marki dziecięcej na intencje zakupowe osób dorosłych

100%
Jasielska A., Maksymiuk R.
Człowiek i Społeczeństwo
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2018
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vol. 45
169-198
EN
Brand Hero is a character identifying the brand. It is also the tool of marketing communication especially uses in the case of brands addressed to children. For them, the brand hero is a character with which they create an emotional bond. Therefore is possible, that Brand Hero accompanying product increases its sale, because in the influence market children largely decide about the purchases of goods intended for them. The study was conducted for parents and childless persons (N = 770) and its aim was to identify the influence of 3 types of brad heroes (no-name, multigenerational, mainstream) and lack of brand hero on purchase decisions regarding juice. The outcomes show the participants for themselves chose juice without the hero. When they chose juice for children comparably often chose juice without the hero and with the multigenerational and mainstream hero. The justifications of the choice allowed getting to know the motives that were directed. The most surprising fact was that, for the large group of participants (also parents), the presences of brand hero evoked adverse associations for the brand, and first of all lower quality of the product and manipulation of marketing.
3
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The effect of self epistemic authority on compliance with expert recommendations

81%
Stasiuk K., Maksymiuk R., Bar-Tal Y.
Polish Psychological Bulletin
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2016
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vol. 47
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issue 2
174-178
EN
The study examines the interaction effect between source epistemic authority (EA) and self epistemic authority (SEA) on the intention to follow the source’s recommendation. The results showed that high SEA subjects were more likely to follow the recommendation if its source had high EA and less likely if the source’s EA was low. The results are discussed using the Lay Epistemology framework.
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