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Badanie i kształtowanie niszy rynkowej

100%
Trzmielak D., Uniwersytet Łódzki W. Z.
Acta Universitatis Lodziensis. Folia Oeconomica
|
2003
|
vol. 168
EN
The main problem of marketing is to answer the question: how and where can the firm find loyal customers. On the basis of market research, the author tries to analyze the niche and its benefits. The article focuses on the steps in niche oriented market research. The cluster analysis, which could be useful market research tool is shown as example.
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