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EN
The rationality of the human being is the foundation of media ethics, both as a starting point and as the basic criterion of valuation. If ethical valuation is to be true, authentic, right and responsible, then it must be based on a sure and lasting foundation of the truth about man. The human acrt is a conscious and free act. Therefore, the moral dimension of the media and the media ethos are grounded and conditioned by the consciousness and freedom of human action. This article is an attempt to show awareness of acting as the basis and context of the ethical evaluation of human media activities.
PL
Świadomość działania jako podstawa etycznego wartościowania. Racjonalność człowieka jest fundamentem etyki mediów, zarówno jako punkt wyjścia, jak i jako podstawowe kryterium wartościowania. Jeśli wartościowanie etyczne ma być prawdziwe, autentyczne, słuszne i odpowiedzialne, to musi się oprzeć na pewnym i trwałym fundamencie prawdy o człowieku. Czyn człowieka jest działaniem świadomym i wolnym. Dlatego też wymiar moralny mediów oraz etos medialny są ugruntowane i uwarunkowane świadomością i wolnością działania człowieka. Artykuł niniejszy jest próbą pokazania świadomości działania jako podstawy i kontekstu etycznego wartościowania ludzkich działań medialnych.
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The family is today, in the second decade of the third millennium, in the media and information age, in the age of the gender ideology, in the age of divisions between the rich North and the poor South, facing many challenges. Especially in the areas of cultural and civilization processes are new challenges, opportunities and threats for the family, for its values, dignity and vocation. The importance and significance of these threats to the family seem to be still under­‑represented, not only in the public debate, but also in the awareness of modern families. For this reason, it seems that it is worth asking questions about the cultural determinants of contemporary family life and try to find answers to them. In this article I try to do this in the perspective of the Pope Francis testimony and his concerns about the „little ones” of this world, which belong to millions of families all over the world.
EN
The purpose of this article is to show the role and function of the media and the tasks of journalists in the context of threats in the light of selected codes of ethics in journalism. Situations of real threats to the safety, health and life of citizens in modern societies have also been exposed in the context of selected processes of virtualization and mediation of the real world. The author of the article expresses the view that the media not only perform certain functions, but also because of their missionary nature in situations of danger, the first plan should disclose their responsibility for the security and well­‑being of their citizens. The issue of ethical communication framework in situations of danger was included by the author in the perspective of journalistic axiology.
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The axiological face of the third century. The aim of the article is to show some axiological aspects of old age. Axiological thinking, or thinking according to values, takes us into the areas of human responsibility for the value of life and responsibility for the richness of life experiences that constitute the life wisdom of older people. The second area of responsibility is caring for older people as witnesses of the past, who is a teacher of wisdom for the future. The third field of responsibility is concern for fidelity to tradition. Elderly people are irreplaceable in maintaining bonds between tradition and the future. The author of the article also shows the need to care for older people in their multiple life needs and civilization threats. The quality of life of older people and their place and role in the family and society are not only an indicator of the quality of social life and the level of social welfare, but above all are a meaningful sign of the quality of social respect for the values and dignity of older people. The author of the article also stresses the important role of education and knowledge acquisition offered to the elderly of Universities of the Third Age.
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Zaufanie ukryte w solidarności

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EN
The personal experience of trust and solidarity indicates a deep interpenetration of the content contained in these terms. The main research assumption of this article (above all axiological) is the claim that we can not talk about of solidarity in isolation from authentic trust between a person and a person. We trust only reliable people. We trust people with clear moral principles and people who recognize and profess the true values necessary to build a meaningful life. It is known that it is very difficult to give someone trust, who is morally unstable, who fails, who is not faithful to constant and universally binding moral norms. The author of the article tries to justify the thesis that the ethics of solidarity is based on the ethics of trust and that trust and solidarity are basic values in social life, constituting the basis for building a genuine community.
EN
Our analyses are an attempt to look at certain axiological aspects of the contemporary tabloid media. It is an attempt that is survey-like and narrow in scope, whose purpose is to catch sight of certain phenomena which are characteristic of the quality of the contemporary media culture. One of the significant phenomena is tabloidization, which refers to both classic and well-described tabloids and all other media, called tabloidal, which yield to the pressure of tabloidization. Consequently, classic press tabloids which are examined thoroughly and at the interdisciplinary basis are not the only point of reference; reference is also made here to the functioning of new electronic media, where the tabloidization phenomenon is more difficult to grasp and less explored. Working within the field of the philosophy and axiology of the media, we make an attempt to provide an answer to how the world of values and sense reveals itself in the tabloid and tabloidal media; and, conversely, how contemporary culture and media tendencies, the mentality of the media civilization influence and shape the message of the tabloids. In our analyses reference is made both to theoretical media analyses and to rich empirical knowledge of the field. Our immediate objective is not evaluation of the tabloidization process and its consequences in ethical categories. We endeavor to throw some light upon them from a rationalist perspective, leaving aside any ethical evaluation of the phenomena to individualistic responsibility of all participants of the contemporary mediosphere.
EN
Building and maintaining harmony in the process of fulfillment of good is from the very beginning of the rational reflection connected with responsibility. Our paper shows topicality and necessity of the value for establishing accurate communication relations which co-create basic social bonds and structures. Media ethics must therefore rest upon the foundation of responsibility, for at the core of human experience is the experience of responsibility for one’s actions which reveals the sense of human dignity. Both types of experience are fundamental in media activities, which is why it will be imperative that fairness and responsibility be considered foundations of ethics upon which comprehensive deontology of media with basic ethical principles of responsibility is shaped.
EN
The mission of media – among ideal and the illusion? An analysis of the development and of the present state of the media in Poland will allow for a critical outlook on the fulfillment of their public mission in the freedom space, which we shall analyse in the present paper. The public and social media are part of the free market space. They try to be themselves and to create a harmony between commerciality and mission. The public mission of the media originates from their very nature as social mass media. Consequently, the need to carry out that mission seems to be more than obvious. What is debatable, however, emerges on the level of understanding the mission and on the level of different answers to the challenge to the functioning of all media at the beginning of the twenty-first century. The analysis to be found in the present the paper is an attempt to critically assess the debate and present a few problems inherent in the debate in the context of public and social media in Poland and their public mission in the society.
PL
Carl von Weizsäcker analyzes the information concept in the framework of his own philosophy. He emphasizes, on the one hand, the irreversibility inherent in the time structure and, on the other hand, the dependence of information on temporal relations. In his view, information constitutes an abstract, albeit real, element of the world related to the form, structure, and order. Its quantitative and dynamical character assimilates it to matter and energy. Information does not exist outside material processes and human consciousness. Its dynamical aspect is strictly connected with communication, and evolutionary and entropic processes. In Weizsäcker's view, information becomes a philosophical concept. His approach hardly could be regarded as a full theory of time and information; it is rather an attempt at grasping their mutual dependencies and meaning.
EN
The mediatization of the human life space is a consequence of both: the progress of media technologies and mass scale and pluralism of the media. This analysis is an attempt to show some aspects of mediatization processes of life, which I understand as a multi-faceted phenomenon in social communication using technical tools of symbolic forms of communication. These analyzes are probing scientific poll of this phenomenon based on both: empirical knowledge about the processes of technological change in the media, as well as based on the media theory and on the philosophical concepts of contemporary media space.
EN
My analysis is designed to show some areas of discourse around questions about the value of human life and the responsibility for human life. In search of answers to these questions we refer to integral anthropology with personalistic profile. In the light of such anthropology human value and dignity of human life is not a matter of the contract or situational needs, but based on the objective foundation of humanity, natural inalienable human rights and universal principles to protect the value and dignity of human life. Our analysis is an attempt to show from the perspective of research in certain areas of discussion about the value of human life and the responsibility for human life.
EN
This article is an attempt to analyze the authority of John Paul II, as seen from the perspective of young people. The basic condition for the authority is to live in the truth. Be an authority – to be recognized as an authority. The authority is above all value for others, and this is the essence of the moral authority: to be for other in goodness and truth. In this perspective, the good and truth we see the authority of John Paul II, the authority of the pilgrim, who became a witness for the people of God’s love, and this love of God attracted multitudes of young people during World Youth Day.
EN
The article shows all communication activities from the perspective of “person and his deed.” The author refers in its analysis to the personalistic thinking generated by Karol Wojtyla. In any process of communication is ­present man as its creator, the recipient or participant. Every communication is the act of a person and in each of them are also involved other persons, according to the nature and character of the communication. The main advantage of and determinant of being a person is its inalienable value and dignity. Respect for the value and dignity of man is thus the foundation of all communication. The author attempts to justify the personalistic vision of human dignity is a good, methodologically and in terms of content, platform for axiological reflection in the context of contemporary problems of communication media.
PL
The basic concept in the philosophy of Carl Friedrich von Weizsäcker is the concept of time. Playing the dominant role in the thought and philosophy of Weizsäcker, the concept is the point of departure for an attempt to find ways to cognize and recreate the unity of Nature, to understand “the unity of physics” and its reconstruction in the neo-Kantian spirit, as well as seek and analyse conditions of the possibilities of science and its ethical dimension. In this context Weizsäcker analyses relations between the structure of time and the ethical responsibility of a man practising science. The present study aims to demonstrate the basic elements of this relation as the foundation of the ethics of scientific research. Responsible scientific research is only possible when men operating within the field are guided by objective principles of the ethics of responsibility.
EN
The present paper is an attempt at analytical presentation of selected elements of an evangelical foundation that John Paul II shapes to be the basis of revival activities of “the countenance of earth” towards civilization of love. In his teaching and activities, John Paul II refers to universal brotherhood of all people and to love for every single human being. People should earnestly strive for fourfold primacy in the orientation of the human spirit, that is for the primacy of a person over a thing, ethics over technology, “be more” over “have more”, and mercifulness over justice. Such primacy determines the directions for the building of civilisation of love, which protects the fundamental good, which is human life. Elementary respect for life thus constitutes the most essential condition for building civilisation of love. The paper aims to uncover again and revitalize the timeliness of the message.
EN
The crisis is a phenomenon which a man can experience no matter what its reasons are, either personal or impersonal. Therefore, one of the ways or fundamental conditions to overcome the crisis is communication both intrapersonal on a level of inner integration and interpersonal which makes it possible to meet and have a dialogue. Communication is a skill that one has to learn. The article tries to search for personal determinants of communication as a basis for acquiring and developing communication skills in the crisis. It also aims at showing that a human person is an integrating subject of one’s own communication activities as well as a platform of integration of intersubjective media activities. That is why, it can be said that a person is homo communicus and homo communicans, and the other way round that homo communicus who becomes homo communicans is a person. On this foundation one can and at the same time must build and develop communication skills in the crisis.
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Aksjologia daru w komunikacji

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EN
While seeking foundations of the media communication, the category of ”personal gift” cannot be neglected. The ethics of media can fulfil its role only if it can notice and protect in the process of media communication the essential feature of the latter, i.e. personal endowment. Viewing media communication from the endowment perspective becomes even more crucial in the context of the processes of commercialisation, instrumentalisation and manipulation, which take place in the sphere of media. At the base of the personalistic character of communication there is experience of the human being participating in the endowment process in compliance with the scheme: “I – media – you”. This endowment somehow “overlaps” and identifies itself with value communication. The multidimensional character of the personal gift enters the subjectivity of “the other” human being so that it leads not only to the affirmation thereof, but also to a genuine “experiencing of the other human being as myself”. The personal endowment is and should be a communicative experiencing of good, owing to which media communication becomes admirabile commercium, a genuine exchange and communication of values. The communication via media of an endowed person is a manifestation of the human rationality. It has its origin in a transcendence of a person in action, which is so thoroughly exposed in K. Wojtyła’s works. Consequently, while rejecting altogether the principle of a total commercialisation of media, it is assumed in the present work that media communication has a human dimension inasmuch as it takes into account, apart from economic factors, the principles of disinterestedness, reciprocity, universality and affirmation of good.
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Hate Speech in Media Discourse

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This article is an attempt to seek answers to the question of whether so-called hate speech in the media constitutes a reporting of facts and reflects real social and cultural life or pursues other aims, for example: the persuasive and manipulative creation of a desired reality innate in the functioning of a commercial and persuasive media. The author attempts from the axiological perspective of the media, as well as from the semiological and linguistic perspectives, to answer the question of what the role of media language is in shaping and promoting real attitudes of hostility and hatred, and conversely, how cultural and media tendencies shape hate speech in the media. The author does not analyse the material aspect of language, but rather tries to look critically at certain trends shaping new forms of media language that bear negative values.
EN
In his entire life John Paul II was “a genuine man”, and he still is a witness of Truth, a witness of the truth about God, the truth about man, the truth about the world, the truth in history, the truth of conscience, the truth in the media, the truth in education and upbringing, etc. It can be said that he not only resides in “the refulgence of truth”, but he constantly reveals it for the contemporary man. My analyses aim to show the timelessness of his genuineness that is to show truth in the refulgence of John Paul II’s ideas and activities. By being a witness of truth, John Paul II expresses a deep conviction that the search for “ultimate truth”, universal truth, is a fundamental duty of every single human being. Therefore, John Paul II’s teachings and activities can by all means be regarded as the refulgence of Truth in which a genuine man can be formed and shaped – a man of upright and genuine conscience.
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SCIENTIFIC OBJECTIVE: The importance of media opportunities, challenges and threats to the family still seem to be hardly considered, not only in the media message itself, but also in the minds of contemporary families. The scientific goal of this article is to attempt to show selected aspects of media influence on the family from the perspective of modern ethical discourse. RESEARCH PROBLEM and METHODS: The main research problem of the article is the analysis of the consequences of media effects on family environments. The research problem was formulated in the title of the article as the creation of family atmosphere by the media. In our analyzes, we refer to the source literature of the teaching of Popes John Paul II and Francis on the role of the media in relation to the family in the context of contemporary civilization processes. . PROCESS OF THE ARGUMENT: In these analyzes, we try to show selected aspects of family atmosphere created mainly by the active presence of the media in family environments. The basic perspective of the analysis will be the personalistic perspective, constituting a broad dialogue platform for various orientations and ethical arguments. RESULTS OF THE SCIENTIFIC ANALYSIS: The scientific analyzes contained in the article show the fields of ethical obligations of caring for the family in the world of multiple media interactions. The main dimensions of this concern are: adherence to the principles of responsibility and respect for human dignity in creating media content, education for responsible media use, seeking defensive mechanisms for the family in the face of media threats. CONCLUSIONS, INNOVATIONS, RECOMMENDATIONS: We need to rely on the ethics of the media, which allows us to shape a true conscience as the basic regulator of human choices and media activities, both of the creators, broadcasters and recipients.
PL
CEL NAUKOWY: Waga i znaczenie medialnych szans, wyzwań i zagrożeń dla rodziny wydają się wciąż mało uwzględniane, nie tylko w samym przekazie medialnym, ale również w świadomości współczesnych rodzin. Celem naukowym niniejszego artykułu jest próba pokazania wybranych aspektów wpływu mediów na rodzinę z perspektywy współczesnego dyskursu etycznego. PROBLEM I METODY BADAWCZE: Zasadniczym problemem badawczym artykułu jest analiza konsekwencji oddziaływania mediów na środowiska rodzinne. Problem badawczy został sformułowany w tytule artykułu jako kreowanie przez media klimatów rodzinnych. W naszych analizach odwołujemy się do literatury źródłowej nauczania papieży Jana Pawła II i Franciszka na temat roli mediów wobec rodziny w kontekście współczesnych procesów cywilizacyjnych. Analiza szans, wyzwań i zagrożeń dla rodziny w dobie cywilizacji medialnej jest oparta na literaturze przedmiotowej dotyczącej tego zagadnienia oraz na własnych obserwacjach uczestniczących. PROCES WYWODU: W niniejszych analizach staramy się ukazać wybrane aspekty rodzinnych klimatów kreowanych w zasadniczej mierze przez aktywną obecność mediów w środowiskach rodzinnych. Podstawową perspektywą analiz będzie perspektywa personalistyczna, stanowiąca szeroką platformę dialogu dla różnych orientacji i argumentacji etycznych. WYNIKI ANALIZY NAUKOWEJ: Analizy naukowe zawarte w artykule pokazują pola powinności etycznych troski o rodzinę w świecie wielorakich oddziaływań medialnych. Głównymi wymiarami tej troski są: przestrzeganie zasad odpowiedzialności i szacunku dla godności człowieka w tworzeniu treści medialnych, wychowanie do odpowiedzialnego korzystania z mediów, poszukiwanie mechanizmów obronnych dla rodziny wobec zagrożeń medialnych. WNIOSKI, INNOWACJE, REKOMENDACJE: Wszystkie zasady odpowiedzialnego tworzenia treści medialnych i korzystania z nich można sprowadzić do jednej podstawowej zasady: potrzeba się oprzeć na etyce mediów, która pozwala kształtować prawdziwe sumienie jako podstawowy regulator ludzkich wyborów i działań medialnych, zarówno działań twórców, nadawców, jak i odbiorców.
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