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Metodychni pidkhody do vyboru taryfnykh stratehii u sferi nadannia posluh poshtovoho zviazku

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Knyazeva N. O., Knyazeva E. A.
Mekhanizm Rehuluvannya Economiky
|
2011
|
vol. 3 (53)
78-88
EN
Preconditions are resulted and necessity of formation methodical recommendations concerning a choice of tariff strategy in sphere of granting of services of a mail service is proved. Necessity of carrying out of marketing research is defined at formation of tariff strategy and its basic stages are resulted. The methodical approach to a choice of tariff strategy depending on elasticity of demand at the price is offered.
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