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EN
Nowadays, when big importance is put on achieving constant competitive advantage and to growth of value of enterprise, quality and level of its non-material assets became significant. Key ingredient of those assets is human factor, so intellectual capital. This article tries to define in friendly and practical way measurable parameters of this capital (basic amounts, indicator of human, socio and organizational capital), methods of measurement of those parameters and also some ways to improve its value in an enterprise or another type of organization. Majority of research prove that improving different HR practices in an enterprise has a positive connection and favourable correlation with a growth of values of this organization. However, this them, because of big range of material, was left to separate consideration.
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EN
Personnel management strategies in companies, which want to play an important role in the marketplace and successfully accomplish their strategic goals, should be inventive. In this article, the author defines the features of such strategies and taking O-I Produkcja Polska S.A. as an example, tries to present the most important, interesting, practically applied and inventive fundaments of personnel management. In question are those which can be recognized as unique, breakthrough, surprising, and delivering rapidly personalized values, inspired by everybody. In the conclusion, the author indicates that only a special and innovative approach to the employees can ensure for themselves and the company medium and long-term successes.
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