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1

Multimodal integration in the perception of press advertisements within the Dynamic Model of Meaning

100%

Wojtaszek A.

Lodz Papers in Pragmatics

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2016

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vol. 12

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issue 1

77-101

EN

New conceptualizations of meaning-making stress the importance of the contextual factors and the world knowledge resources alongside the linguistic input. The way in which these factors contribute to the ultimate understanding of messages depends largely on the type of communication involved. In advertising discourse exploitation of extra-linguistic resources seems to be exceptionally high. The present paper reports on a study in which the way the textual and pictorial channels support each other in information processing was investigated. To this end eight press advertisements have been modified in such a way that the texts were separated from the pictures and presented in this way to a group of respondents, who were asked to interpret either the texts or the illustrations alone, only later to be shown the complete versions and asked once again to report on their understanding of the messages in their original versions. In the discussion reference was made to such theoretical conceptualizations as the Dynamic Model of Meaning (Kecskes 2008), the notions of multiplying meaning and traversals (Lemke 1998; 2001; 2005), Conceptual Integration Theory (Fauconnier 1994; Fauconnier and Turner 1998; 2002), Resource Integration Principle (Baldry and Thibault 2006), GeM Model (Bateman 2008) and Graded Salience Hypothesis (Giora 2003).

2

Preface

63%

Gabryś-Barker D., Wojtaszek A.

Theory and Practice of Second Language Acquisition

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2016

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vol. 2

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issue 1

EN

The present issue consists of articles in various areas of SLA and also research in multilingualism. The thematic spread starts with the text related to the sociolinguistic variable of age: "The Age Factor in the Foreign Language Class: What Do Learners Think?" by Simone E. Pfenninger and David Singleton, followed by a study of non-native speaker e-mail communication (Jan Pikhart) and another paper addressing a sociolinguistic variable: "Do Girls Have All the Fun? Anxiety and Enjoyment in the Foreign Language Classroom by Jean-Marc Dewaele et al. The second group of articles begins with the text addressing the issues of multilingualism: "Multilingual Processing Phenomena in Learners of Portuguese as a Third or Additional Language" by Teresa M. Włosowicz, followed by a study of code-switching practices among immigrants in the UK by Katarzyna Ożańska-Ponikwia. The final paper by Beata Grymska represents a more theoretically-oriented perspective delving into the theoretical conceptualizations of language aptitude.

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Preface

45%

Gabryś-Barker D., Wojtaszek A.

Theory and Practice of Second Language Acquisition

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2015

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vol. 1

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issue 1

4

Preface

45%

Gabryś-Barker D., Wojtaszek A.

Theory and Practice of Second Language Acquisition

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2017

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vol. 3

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issue 2

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1 Lodz Papers in Pragmatics

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4 Wojtaszek A.

3 Gabryś-Barker D.

Multimodal integration in the perception of press advertisements within the Dynamic Model of Meaning

Preface

Preface

Preface