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Jakość dóbr medialnych

100%
Żabiński R.
Rocznik Bibliologiczno-Prasoznawczy
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2012
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vol. 15
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issue 4
31-41
EN
The concept of media goods is of pivotal significance for owners and managers of media business activities. Raising the quality of media goods, namely, newspapers, magazines, radio and television programmes, are the fundamental marketing activities, which should be undertaken with reference to a product. In this article, it is assumed that drastic changes in the media companies’ environment in Poland, especially from the year 2009, prompt the systematic decline in the quality of media goods. It is ascertained that such a situation ensues mainly from the business strategies employed by owners and managers of media companies. In order to carry out a diagnosis of the phenomena the meaning of media goods quality was also specified.
2
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Źródła przewagi konkurencyjnej na rynku medialnym

100%
Żabiński R.
Nauki o Zarządzaniu
|
2013
|
issue 2(15)
151-165
EN
The article presents the problem of innovative ways of searching sources of competitive advantage by people who are managing media. In the article there is an analysis of head media groups’ strategies. Those head media groups are listed on the Warsaw Stock Exchange. In the analyzed group Cyfrowy Polsat, Grupa TVN and GK Agora have the largest scale of business and Cyfrowy Polsat has the greatest convergence strategy. Grupa TVN has convergence strategy to a lesser extent. GK Agora is not able to control the neighboring markets in a meaningful way. Companies implementing the development strategy for the neighboring markets gain great efficiency ratios (ROA and ROE). Those companies have also good indicators of long-term solvency.
3
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Tendencje na rynku czasopism w Polsce w XXI wieku

100%
Żabiński R.
Rocznik Historii Prasy Polskiej
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2012
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vol. 15
|
issue 1(29)
133-148
EN
The growth of the periodicals market since the beginning of the 21st century has been driven by a rapid proliferation of new titles and soaring circulation figures. The number of titles increased from 5,771 in 2001 to 7,160 in 2009. At the same time the average print run rose from 74,043,000 to 89,095,000 copies. The upturn took place in spite of worsening macroeconomic climate and ebbing confidence in the newspaper sector itself, ie. the economic slowdown in 2009 and 2011, cutthroat competition in the ad market and the expansion of electronic media
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