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Индивидуальная актуализация антонимии в русской диалектной речи

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Райская (Rayskaya) Л. L., Томский политехнический университет
Acta Universitatis Lodziensis. Folia Linguistica Rossica
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2009
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vol. 05
EN
In this article various kinds and peculiarities of idiolect antonymy that is opposition of opposites that are revealed as a regular reproduced ones in typical antonymical contexts in the speech of only one dialect speaker are considered on the basis of material of one Siberian oldtimer subdialect of the Middle Ob region. Pairs that include precise ideoantonyms and pairs with the usage of individual words “sponges” are analyzed. Some peculiarities connected with asymmetries of idiolect antonyms and nature of their functioning in the subdialect.
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О трансформации стиля русских корпоративных изданий

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Райская (Rayskaya) Л. L., Томский политехнический университет
Acta Universitatis Lodziensis. Folia Linguistica Rossica
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2008
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vol. 04
EN
The article is devoted to the tendencies of language and style changes of Russian corporate editions. These tendencies are stipulated by rethinking of affecting function of journalese and publicist style as advertising function that required reconsidering of the whole system of language resources and devices used in corporate editions with domineering advertising function. The anisochronous character of this process in different editions is demonstrated on the discourse material of insurance corporate newspapers. Some peculiarities of effective advertising and publicist discourse connected with actualization of lexico-semantic and grammatical categories as well as implementation of principles and techniques of copy composition are analyzed.
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