Sustainable development is mostly a vision in Ukrainę and needs to be implemented as an ideology at this time. Environmental-friendly behaviour is one of the main conditions for sustainable development and at the same time it can serve as an effective indicator of sustainable development. The author will concentrate on environmentally-friendly behaviour in generał and on environmentally-friendly consumer behaviour in particular. The role of educators and journalists as a strong form of support for changes in attitudes will be examined.
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