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'IN THE FLOOD OF TIMES'. HISTORY AND TIME IN POLISH EXPRESSIONIST POETRY ('W czasów powodzi'. Koncepcje historii i czasu w polskiej poezji ekspresjonistycznej)

100%
Szewczyk-Haake K.
Pamiętnik Literacki
|
2009
|
vol. 100
|
issue 1
71-108
EN
The theme of the article are expressionist images, and time and history conceptualizations found in the poems produced in the Poznan group of 'Spring' (Zdroj) by Stanislaw Kubicki, Emil Zegadlowicz, Adam Bederski, Witold Hulewicz, and in the articles published in this periodical. The topics in question allows to point at the most vital disparities between Polish and German expressionism made explainable by the diffrent political situation of the countries by the end and after World War I. Romantic-like understanding of historical process - particularly vital and suggestive part of romantic world-view to which 'Spring' members referred became, as a matter of fact, a background for expressionist ideas, evolving from pre-modernistic conceptions to modern ones, akin to that of Arthur Schopenhauer and Friedrich Nietzsche.
2
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Biblia i billboard. Uwagi o retoryce reklamy religijnej i sytuacji misjonarza w kulturze współczesnej

100%
Szewczyk-Haake K.
Quart. Kwartalnik Instytutu Historii Sztuki Uniwersytetu Wrocławskiego
|
2015
|
issue 2(36)
78-97
EN
The article presents an analysis of a visual and verbal sphere of texts which show structural similarities to commercial advertisements and which “advertize” some kind of religious beliefs or rituals. A context for such analysis is, on the one hand, the Christian visual tradition and the European tradition of rhetoric, and on the other hand – the contemporary theory of advertisement, due to which the advertising is considered a realm of art and a subject to scientific research, held by both visual and cultural studies. The analysed materials are announcements published in Polish press and on billboards in Poland between the year 2009 and 2013. On that basis one can describe a certain tension which appears when a religious content is confronted with a function of an advertisement in the social space. Discussion about the rhetorical effectiveness of the examples given clears the way for concluding whether this tension intensifies or makes impossible a persuasive effectiveness of “advertising” the religious essence. Analysis of the examples leads to differentiating between two main strategies of authors of the “religious advertisements.” The first one is a missionary strategy which turns to each and every member of the society, trying to inspire a reflection on human values, and its contents equalises Christianity with a widely understood existential attitude. The other one resembles most of the contemporary advertisements, which aim at dictating standards and ideas, and its persuasive effectiveness seems questionable due to the rhetorical contradictions in which it is involved.
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