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  1. 1 Studia Slavica

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  1. 1 Mizerová S.

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  1. 1 2014

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„Atrakcyjność kobiety” w języku. Analiza materiału językowego wybranych czasopism dla kobiet

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Mizerová S.
Studia Slavica
|
2014
|
vol. 18
|
issue 2
209-216
EN
The analysis of the chosen Polish magazines for women makes one reflect on the one of the leading stereotype typical for woman – to be attractive, fashion and beautiful in every time and every age. We work on the presumption that the stereotypical image of woman has influence on media creation of woman, especially in individual articles of the analyzed magazines for women. The most of authors are creating and describing the image of woman with the aid of distinctive words concerning to typical characterization of physical appearance and visual aspects woman’s look. Authors of particular pieces of writing use language constructions to show woman as beautiful, stylish and trendy person, they frequently use special words (not typical for standard Polish), e.g. sexy, seksy, trendy, megakobieca, supertrendy, superkobieca and the like. In the text we also refer to overusing the above mentioned expressions. Next we present uncommon options and kinds of language using to show how we can perceive and describe the fashionable and luscious woman in media world.
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