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EN
Our short study tries to cast light upon a canonical Romanian poet’s paradoxical personality, a poet who, in our opinion, “suffered” by the “anxiety of influence” - a concept theorized by Harold Bloom - and, thus, endeavored in an imaginary translation of Shakespeare’s “last sonnets”. In order to reach our goal, we travelled throughout V. Voiculescu’s paratopia, using Maingueneau’s concept to understand how a believer was able to be - at the same time - poet, mystic, physician, philosopher and theologian, in the sense in which God the Word was speaking inside him, o theos logos. The multiple aspects of his personality are being revealed with the help of a various bibliography, into the light of Agapè, the divine love descending onto a poet who was being moved towards it by the all powerful Eros. The paradox is the fact that the full measure of his art was given at an old age - mid seventies -, an age when other poets are repeating themselves in a minor gamut, depleted by their intellectual force, as they are physically weakened.
EN
The main objective of the paper is to highlight some dimensions related to a responsible behaviour of organizations and the social perception of these aspects. The underlying idea has started from the need to identify the factors of organizational communication that can inflence the social perception of the dimensions of the social responsibility of organizations. The proposed goals were achieved through the longitudinal analysis of statistical data, obtained from four opinion polls conducted during the period 2002–2015 within the organization chosen for the applied research. The dimensions considered for the investigation were image and reputation of the organization; the level of information; awareness of the contribution to environmental issues; aspects of crisis management (incident resolution); confience in the way organizations work; customer satisfaction. All these aspects, characterized by appropriately defied indicators have been constituted as variables of the customer perception equation. Based on the evolution of the dimensions, various conclusions could be generated that highlight the customer’s perception of the organization and its social responsibility behaviour. Based on these fidings, it is necessary, as a fist step in the development of corporate social responsibility strategies, to conduct a customer perception analysis to assess stakeholder support for a variety of social or environmental issues and ultimately substantiate their decision to engage in those initiatives that matter most to them (key initiatives).
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