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1
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HOTELE W OBIEKTACH ZABYTKOWYCH

100%
Rouba R.
Ochrona Zabytków
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2004
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issue 1-2
143-164
EN
Hotels are becoming a popular way of revitalising historical objects, particularly prominent in the case of palaces, manor houses and castles, whose peripheral localisation frequently proves to be an obstacle in endowing them with a contemporary function. Hotel services, conceived as a derivative function of residences, appear to be an excellent solution which continues and develops the role which such buildings had been playing for centuries. During the age of the free market economy, increasingly focused on guaranteeing quality, the economisation of production, promotion and the supply of services, hotels situated in historical objects must tackle the competition of well-organised and effective hotel chains. Joint promotion and the retention of loyal clients thanks to efficient organisations of hotels and historical monuments, have proven to be helpful in effective rivalry with the hotel-industry giants. The organisations in question are also satisfying for the clients, since they guarantee a high standard of services. Guests benefiting from hotel networks complain about uniformity, but at the same time express their appreciation for the high standard ensured by precisely that feature. In the case of untypical hotels located in historical monuments, the process of winning over clients ascribes essential importance to membership in an organisation of historical residences offering hotel services, whose authority guarantees the maintenance of the advertised level of services. European associations of hotels in historical objects vary from local to international, as do their offers which share, however, a single trait – the need to assure aesthetic and emotional experiences associated with contact with historical substance. The latter involves acquaintanceship with the given locality, the creation of a unique ambience, and an offer to experience prestige attained by personal contact with values protected for the sake of future generations. Finally, organisations of historical hotels can be divided into national, supranational and para-hotel enterprises, with the latter apparently ascribed particular priority from the viewpoint of the protection of, and care for historical monuments. The article is a fragment of a Ph.D dissertation being written under the supervision of Prof. Dr. hab. Stanisław Liszewski at Łódź University (Department of Geographic Sciences).
2
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Promocja miast XXI w. poprzez ikony architektoniczne – przykład krzywego domku w Sopocie

100%
Rouba R.
Studia Miejskie
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2012
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vol. 7
91-105
EN
Twenty-first century is a period of dynamically growing competition among cities as tourist and investment destinations. With the increase of prizes in the global competition for world glamorous place also increases range of tools to charm a potential customer / tourist/potential inhabitant. As part of the struggle from two – three decades in urban centers began to grow architectural objects whose main task was to surprise the viewer and promote its urban location. The icon of all icons is created in the mid 90s The Guggenheim Foundation museum building in Bilbao. Questions that arise are: whether the twenty-first century city promotion should be based on the creation of extravagant architectural solutions in the form of individual objects – icons? Does the city architectural icon is the perfect panacea for all promotional and other shortcomings and is able to transform any urban center in the world tourist object of desire? Attempt to reflect on these issues is the perception of the promotional role of Leaning House in Sopot –founded in 2004, as one of the most important architectural icons at that time in Poland.
PL
Wiek XXI to okres coraz dynamiczniej rozwijającej się konkurencji między miastami. Wraz ze wzrostem stawek w globalnym konkursie na najpowabniejsze miejsce świata zwiększa się również zakres narzędzi mających na celu oczarowanie potencjalnego odbiorcy/turysty/mieszkańca. W ramach tych zmagań od dwóch – trzech dekad w ośrodkach miejskich zaczęły wyrastać obiekty architektoniczne, których głównym zadaniem było zaskoczenie oglądającego i przez to wyróżnienie miejsca swojej lokalizacji. Najsłynniejszym chyba budynkiem-ikoną architektoniczną jest powstały w Polowie lat dziewięćdziesiątych XX w. budynek Muzeum Fundacji Guggenheima w Bilbao. Artykuł analizuje przykład naszej rodzimej ikony architektonicznej – Krzywego Domku w  Sopocie, będącego jednym z pierwszych współczesnych obiektów w Polsce, których celem nadrzędnym w zamyśle architektów było zadziwienie odbiorcy. Autor na podstawie przeprowadzonych badań rozważa percepcję Krzywego Domku przez mieszkańców Sopotu, jak również przez turystów, bada marketingową siłę oddziaływania i testuje dystans odbiorców do niecodziennych koncepcji architektonicznych.
3
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Hotelarstwo jako sposób na rewitalizację zabytkowych obiektów militarnych pochodzących z XIX i XX wieku

63%
Cudny W., Rouba R.
Ochrona Zabytków
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2012
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issue 3-4
107-122
EN
The refurbishment of monuments through the introduction of a hotel function is an increasingly popular tool of restoration of their functioning. The hotel function makes it possible to generate an income that can help to maintain the good condition of the object and allows the owner to earn profits. The collection of monuments refurbished through introduction of the hotel function consists mainly of residential buildings: municipal tenement houses and historic mansions, such as palaces, manor-houses and castles. One of the niche hotel products are historic fortress objects dating back to the 19th and 20th century, in which accommodation and catering functions as well as auxiliary services have been implemented. In spite of the abundance of such objects in Poland, which is a result of the turbulent history of the country, very few of them have been completely refurbished and in some other cases refurbishment work is being planned or carried out. The article focuses on the analysis of requirements that must be fulfilled by military objects under refurbishment in order to ensure the proper functioning of the hotel facility. In the empirical part, the authors take a critical look at the completed and planned refurbishment of 19th-century and 20th-century military objects through the introduction of the hotel function. The research showed clearly that the proper adaptation of a military object to a hotel facility is very difficult due to limitations resulting from the location, architecture, history and specific character of the object.
4
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Monitorowanie zabytkowych rezydencji funkcjonujących na rynku usług hotelarskich w Polsce w latach 2002-2011

63%
Rouba R., Cudny W.
Ochrona Zabytków
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2010
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issue 1-4
183-198
EN
The Polish tourism industry has undergone a very significant revolution in the last ten years. Customers’ needs and expectations have changed together with the quality of the services provided. There has been a great transformation in the hotel market. Historic palaces, manor houses and castles, a great majority of which are located in rural areas, renovated and revitalised due to their hotel function, constitute an interesting sector of the Polish hotel market. The article focuses on the specifics of the market of historic residences with a hotel function, where fast-growing competition forces managers to use marketing concepts adjusted to the uniqueness of the product. Issues concerning pricing policies have been presented in a broader scope, along with the changes in the prices of hotel services in the historic palaces, manor houses and castles between 2002 and 2011.
5
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A Large Sports Event in the Eyes of the Host City’s Inhabitants: the Example of Wrocław

63%
Cudny W., Rouba R.
Polish Sociological Review
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2014
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vol. 184
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issue 4
505-530
EN
In this article the authors have presented the history and organizational structure of the UEFA Euro 2012. They describe the main investments accompanying the organization of the competition in Poland, and particularly in Wrocław (one of the host cities). They also present a synthesis of the costs and benefits connected with organizing the championship. For the needs of the article, a survey was taken of Wrocław residents asking them what results they foresaw from the organization of the event. The aim of the research was to determine perceptions of the Euro 2012’s expected social, economic, and promotional effects for the city and the country.
6
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RESIDENT’S PERCEPTION OF FESTIVALS – A CASE STUDY OF ŁÓDŹ

51%
Cudny W., Korec P., Rouba R.
Sociológia (Sociology)
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2012
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vol. 44
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issue 6
704 – 728
EN
Festivals are presently among the fastest growing types of events in the world. Recent years have brought many scientific studies, which include an analysis of the economic and social functions of festivals, as well as their organization and management. Particularly intensive research is carried out in the field of social interactions. The scope of study includes the analysis of the local community’s perception of festivals. The authors of this article decided to contribute to this stream of research and analyse the perception of the festivals held in Łódź – one of the largest Polish cities. For this purpose, the authors conducted over 1200 interviews with Łódź inhabitants in order to examine how they perceive these events. The main objects of the study were the inhabitants’ evaluation of festivals and their importance for them, the assessment of festival organization, the impact of the events on the image of the city and the residents’ participation in festivals.
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