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Zarządzanie i Finanse
|
2013
|
vol. 2
|
issue 5
261-272
PL
Towarzystwa ubezpieczeń na życie mogą poszerzać ofertę ubezpieczeniowych funduszy kapitałowych przez powiązanie ich z ofertą funduszy inwestycyjnych. W artykule przedstawiono przesłanki i sposoby poszerzania oferty inwestycyjnej ubezpieczycieli o fundusze inwestycyjne. Uzupełnienie stanowią przykłady ofert inwestycyjnych towarzystw ubezpieczeń na życie działających na polskim rynku finansowym.
EN
The purpose of the paper is to analyse the chosen aspects of direct and indirect insurance sales in Poland with the goal to indicate the importance of non-traditional insurance distribution channels over a given period of time. The changes of the importance of non-traditional insurance distribution channels is interpreted with regard to the changes of the share of gross premium written within a given direct or indirect distribution channel in the total direct or indirect gross premiums written, respectively. The analysis of data confirmed that the importance of some non-traditional insurance distribution channels is growing, whereas the importance of others is declining. Additionally, the data showed that the importance of a given non-traditional channel is related to insurance branch (life or non-life).
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