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EN
Ethics is a part of every area of economic activity. Businesses can influence the local community in different ways.From the point of view of ethics, businesses should secure the interests of local communityas well as those of shareholders, owners and employees.Ethics of management is very important too. We can define it as a set of duties that anemployer owes to his employees or as a set of employees rights. In the other words, theemployee has the right to benefit from the work he does. Thereferore, ethics of managementdeals with: a) the setting up of ethical principles, which govern the behavior of every member of a com-munity, b) the introduction and implementation of moral standards into the management strategy, c) the setting up of punishment for those who violate the ethical principles. Polish businessmen are becoming more and more interested in the issue of Corporate SocialResponsibility (CSR). They care for both economic growth and the goodness of the society andthe natural environment. More and more companies like to be involved in projects that havebeneficial impact on the local community. By taking into account the best interest of the public,the firm improves its image and wins more trust.CSR is a tool in the hands of good management. It can be used when talking to the coownersabout improving the business strategy. The aim of these talks is to better estimate the weaknesses and strengths of the business in question. There are also always many possible threats andopportunities that the management must take into account. The right way to run a business is tomake long-term plans. These plans must take into account the interests of the local community.It can be achieved through talks. Talks let you know what your employees, executives, custo-mers, suppliers, representatives of the local community, media, local authorities and state autho-rities expect from your business. The implementation of a system of CSR management is aimedat improving the interpersonal relations, discipline, mutual trust, employee loyalty to the busi-ness and cultivating good relations with the society.Ethics of management should be seen in the broad context of internal marketing. Internalmarketing (IM) is an ongoing process that occurs strictly within a company or organizationwhereby the functional process aligns, motivates and empowers employees at all managementlevels to consistently deliver a satisfying customer experience. Internal marketing is concernedwith the following four areas of a business: internal communication within the business, thegeneral atmosphere, the organizational skills of employees and the identity. The aim is to achie-ve such a combination of these four elements that the employees will feel secure with everychange in the business and with every long-term plan. Internal marketing is here to help overco-me the opposition and resistance of employees towards change. Its here to increase understanding and involve employees in the process of introducing change.Ethics of management is inseparably connected with the protection of the natural environ-ment. Many businesses create their image around environment protection. But environmentprotection also means the introduction the environmentally friendly technologies and mana-ging processes. If the needs of customers change, the business should try to quickly satisfy thenew needs. When a customer buys a product from a company that acts responsibly he is supporting a process that will have a good effect for future generations. If he chooses to buysomething that he thinks is good then he can feel his voluntary choice is ethical. So the businessmust try to make products both competitive on the market and environmentally friendly. An organization in the constantly changing society must make a product that will make thesociety more physically healthy and moral. From the point of view of ethics, free competition incommerce is good. But it needs to be adapted to suit the needs of the new civilized way ofmaking business. It also needs to be adapted, to be environmentally-friendly and safe for thecustomer.
EN
Information technology (IT) concerns using the computer science in various aspects of life.The possibilities of immediate information exchange at any time and any place in the worldhave created conditions for the rise a new type of an information society and economy basedon knowledge. Computer networks, especially the Internet, as well as modern wireless mediahave caused the disappearance of traditional barriers in human communication.In modern global economy competitiveness of companies depends on their innovations andknowledge. In a company the essential factor in effective knowledge and innovationmanagement is the implementation of a proper information system. Learning how to workwith computer is a must, both in professional and in private life. Our modern world has been dominated by IT, which influences every single aspect of our life.Nowadays, information and knowledge are treated as one of the most important factor of businessactivity. Introducing up-to-date IT helps to effectively use the company resources where informationsystems play more and more important role. Companies may obtain better economic results in fastchanging circumstances. In the information era companies are highly depended on IT and ITmeans much more than computers and their software. It is also know-how.
EN
One of the characteristic features of social and economic changes in Poland over the last ten years is a dynamic development of small and middle-sized firms. However, the firms vary depend on what kind of economic activity they carry out. Most of small and middle-size firms deal with wholesale and retail trade, estate management, education and building industry. A similar structure of firms can be noticed in major cities in the Lublin region, where trade firms and various services seem to predominate. Economic problems in Poland are directly connected with increasing regional differences. This implicates the existence of serious inner barriers for the development of particular regions. The analysis of the development of small and middle-size firms over the last years shows that this ecounters many barriers: - financial barriers - the lack of money and low financial and legal stability; - technological barriers - inefficient access to modern technology and the lack of money to finance modernization; - market barriers - small interest in products, which is connected with the difficulties in acquiring goods and services; - educational barriers - poor preparation for running a firm by means of modern techniques of organization, management, planning and marketing; - problems which appear during the cooperation with local and regional institutions. The above-mentioned barriers are also mentioned in the survey carried out as a part of the project entitled Innovation market in Lublin”. Half of the questioned people pointed to the lack of money and low financial stability as the main barrier of development. The next barrier mentioned was the influence of strong competition and the lack of funds to modernize the equipment to improve the standards of production and service. This means that their sensitivity to factors limiting development is the biggest. The analysis of the conveyed survey shows that the indispensable condition of development of MT companies is to facilitate the access to bank credits and to create a tax system which would be more just to firms of different size. The survey made it also possible to define the barriers for establishing a firm and its further development in the Lublin region. The most frequent are: high costs of setting up a firm, bureaucracy, limited access to funds, the lack of a clearly specified concept of the development of the Lublin region, fear of taking risk, the lack of an enterprise-friendly environment, the lack of knowledge about the institutions supporting various enterprises, problems connected with the necessity of acquiring different permissions and concessions and the lack of technological solutions initiated by the needs of companies and firms.
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