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The topic of winning and losing completion of innovation processes is considered. According to innovation process stages the expenditure and losses are shown in case of failure. There is given the overview of approaches which were used for decrease the share of unsuccessful innovations. There are two groups of innovations, which are starting from basic research and market needs. The set of preconditions to effective realization of innovations is considered. There are proposed to reveal diverse models of innovation processes depending on combination of its components. According to different models of innovation processes it can be to build up the adequate conditions for effective realization.
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