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  1. 2 Studia Ekonomiczne

  2. 1 Prakseologia

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  1. 3 Hope E.

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  1. 1 2014

  2. 1 2013

  3. 1 2008

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Blogi jako platforma komunikowania na przykładzie blogów uczelnianych

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Hope E.
Studia Ekonomiczne
|
2013
|
vol. 157
22-33
EN
The thesis I put forward in my article is that of an essential role of blogs as an incredibly efficient communication platform in the times of media convergence. This communication tool plays a particularly important role in PR activities of a university - a tool with the help of which functions of a university can be realized as well as those which are realized by the highest level of PR development - in 2-way symmetrical model of Hunt and Grunig. I prove my thesis by analyzing recent literature on the subject, websites of state universities in Poland, and functioning of blogs at the Faculty of Management and Economics at Gdansk University of Technology. In the article I propose - as conclusions - building a strategy for improving communication in educational institutions through such tools as blogs
2
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Pola nadużyć w działaniach public relations

100%
Hope E.
Prakseologia
|
2008
|
issue 148
45-57
EN
This article presents ethical dilemmas most frequently encountered by public relations specialists. It attempts to identify the areas where these dilemmas most usually occur and justify why maintaining the highest standards in this discipline is not only very important for the sake of professionalism but also has broader social significance.
3
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Społeczny charakter public relations - praca specjalisty PR w społeczeństwie i dla społeczeństwa

100%
Hope E.
Studia Ekonomiczne
|
2014
|
vol. 185
47-56
PL
W artykule została postawiona teza, że o stopniu profesjonalizmu, o etyczności czy nieetyczności zachowań specjalistów PR można mówić oceniając wpływ realizowanych przez nich zadań na społeczeństwo. Uznano tym samym społeczeństwo - w którym są realizowane działania PR dla określonych podmiotów- zleceniodawców i których odbiorcami są wybrane grupy interesariuszy - jako pełnoprawną grupę odbiorców działań oraz jednocześnie wysunięto postulat, aby uznać społeczeństwo za grupę, której uwzględnianie w ocenie skutków realizowanych strategii PR i badanie ich wpływu na kondycję tej grupy jest głównym kryterium w ocenie etyczności podjętych działań public relations.
EN
The article emphasises social character of public relations activities, interaction of organizations and society, and puts forward a thesis that the criterion of ethics in public relations activities is how much impact they have on a society: if a PR strategy is profitable only for one or two arties of the so called ethical triangle - an ordering and a contracting party, but excludes the profit to a society, then such activities may be recognized as unethical. To estimate whether activities of PR specialists are ethical or unethical, one must evaluate the impact of those activities on a society.
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