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Marketing Communications as Important Segment of the Marketing Concept

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Mirković M., Kulina D.

ECONOMICS

2016

vol. 4

issue 1

165-180

New frameworks operating at the international level have led to the need for a broader and more complex involvement of companies in international economic flows. In such circumstances, focus on the international and global markets becomes inevitable. Each segment companies must adapt and evolve in accordance with such conditions. Marketing as an important activity of the company in selling products or services is also changing and expanding its activities in line with international market. This leads to the creation of an international marketing concept and system as a specific approach to the processing of international economic relations. An important segment of implementation of the marketing concept is the marketing communication, which in terms of the limited number of international barriers. It is certainly possible to overcome with a well-defined marketing strategy. Clearly defined marketing strategy and well-prepared marketing mix remove barriers, to meet the set goals and lead to positive results for the company.

Međunarodni Transferi Tehnologije i Znanja Kao Podsticajnih Faktora Razvoja Preduzeća / International Transfer of Technology and Knowledge as a Factor Stimulating Enterprise Development

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Mirković M., Milovanović L.

ECONOMICS

2015

vol. 3

issue 1

163-173

Savremeni uslovi poslovanja zahtijevaju od preduzeća brzo mijenjanje, prilagođavanje i konstantno usavršavanje. Opstanak, rast i razvoj na sve većem i dinamičnijem tržištu mogu obezbijediti preduzeća koja na vrijeme dođu do potrebnih znanja, informacija i tehnologije. To su najčešće najpotrebniji resursi za rast i razvoj i za ostvarenje postavljenih ciljeva preduzeća. Nerijetko se dešava da preduzeća ne raspolažu svim navedenim resursima i do njih, u savremenim uslovima poslovanja, dolaze na osnovu razvoja međunarodnog transfera. Međunarodna trgovina obezbjeđuje brži i lakši transfer tehnologije i znanja između zemalja na različitim krajevima svijeta. Takav način funkcionisanja i poslovanja preduzeća, tj. transfer tehnologije i znanja donosi preduzeću brojne prednosti i olakšava mu razvojni put.

Modern business conditions demand from enterprises rapidly changing, adapting and constant improvement. Survival, growth and development in a growing and dynamic market can provide enterprises the time they have the necessary knowledge, information and technology. These are usually the most needed resources for growth and development and to achieve the objectives of the company. It often happens that companies do not have all these resources and do the same in contemporary business coming through the development of an international transfer. International trade provides a faster and easier transfer of technology and knowledge between countries in different parts of the world. This way of functioning and operations of the company, ie. transfer of technology and knowledge brings many benefits the company and facilitate his development path.

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2 ECONOMICS

2 Mirković M.

1 Kulina D.

1 Milovanović L.

1 2016

1 2015

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Marketing Communications as Important Segment of the Marketing Concept

Međunarodni Transferi Tehnologije i Znanja Kao Podsticajnih Faktora Razvoja Preduzeća / International Transfer of Technology and Knowledge as a Factor Stimulating Enterprise Development