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1
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Wizerunek Górnego Śląska i Ślązaków w kategoriach rozwoju gospodarczego i pracowitości a postawy polityczne Polaków

100%
Wojtkowski Ł.
Political Preferences
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2013
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issue 7
59-68
EN
The field of analysis presented in the article are the findings of an analysis of cognitive image of Silesia and Silesian in context of two categories. First is the economic development of the region, and second one is the diligence of Silesians. Answers given by respondents was depicted in prism of their political attitudes and ideological beliefs. It allowed to point out specific patterns signifying about strong image position of Silesia and its inhabitants autonomously of political and ideological approaches of communication recipients.
2
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Mediatization of Politics During U.S. Presidential Election 2008

100%
Wojtkowski Ł.
Kultura i Edukacja
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2012
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issue 6(92)
109-124
EN
The thesis of this paper applies to the mediatization of politics process during American presidential campaign of 2008. It is entrenched in the theory of political communication. Because of the primary assumptions in the analysis below, political communication is considered mainly from perspective of the models of relations between the mass media and politics, which are treated as systems. It is justified because those relations influence the abovementioned systems and play the biggest role in affecting mass society and culture. In this thesis, the public is considered as having less influence on entire process of political communication. In order to clarify the subject of the research, the division into structural and functional mediatization was created. Structural mediatization, which is the main subject of the analysis, occurs when structures of the media and political systems come into dependence and subordination relation. Parts of the media system dominate over the analogical elements in the political system, internalizing media logic. Individual elements of the political world comply to the media logic and the media orders. Subjects of the political system implement political marketing methods to use the dominant role of the media in the process. Functional mediatization can be defined as a transfer of systemic relations at the smallest possible level – specific case in micro scale,when the medium controls a political actor. Here, the mediatization takes its most radical form. The medium on every stage of constructing the political reality can manipulate and deform a media political reality
3
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Instytucjonalne i kulturowe podejście do procesu mediatyzacji polityki

100%
Wojtkowski Ł.
Athenaeum. Polskie Studia Politologiczne
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2018
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vol. 57
158-169
EN
The paper concerns a theoretical approach to the process of mediatization of politics explained within the framework of the institutionalist and culturalist studies of mediatization. I argue that the contemporary analyses of mediatization of politics limit the process to mutual relations between media and politics with no further consideration of the audience. To bypass this clinch, I propose to study political communication processes as if the audience matters. In that sense, mediatization of politics is perceived as a transformation process of political communication effected by changes in mass media, social media platforms and technology. On the one hand, I use structuration theory in terms of mediatization to capture how the active audience is shaped and how it interacts with the media and political institutions in a highly media-saturated environment. It enables to observe how media practices are transformed into stable agency – structure dyad framed as a social institution. On the other hand, I add critical tackle that allows for constant tracking of how media power is created, what dimensions it has, and when the processes of media powers’ flows, interruptions, and shifts occur.
PL
Artykuł zawiera teoretyczną propozycję analizy procesu mediatyzacji polityki w ujęciu instytucjonalnym i kulturowym. Dotychczasowe badania procesów mediatyzacji polityki ograniczają się głównie do śledzenia wzajemnych relacji aktorów medialnych i politycznych, nie skupiając się na roli odbiorców komunikacji politycznej. W celu przełamania tego podejścia proponuję upodmiotowić odbiorców w procesie badania mediatyzacji polityki. W tym ujęciu mediatyzacja polityki rozumiana będzie jako proces transformacji komunikacji politycznej wywołany zmianami w mediach, platformach mediów społecznościowych i technologicznej infrastrukturze komunikacji. Dlatego, z jednej strony, aby wychwycić jak formowana jest aktywna publiczność i jak wchodzi w relacje z organizacjami medialnymi oraz politycznymi, wykorzystuję założenia teorii strukturacji w zakresie mediatyzacji. Z drugiej strony, dokładam podejście krytyczne, które pozwala na ciągłe śledzenie jak powstaje władza mediów, jakie są jej komponenty, w jaki sposób następują jej przepływy, zakłócenia i przejęcia.
4
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Agenda-setting versus Freedom of Speech

100%
Wojtkowski Ł.
Polish Political Science Yearbook
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2010
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vol. 39
241-252
EN
The most important issue of this paper is contained mostly, though vaguely, in the title. What is agenda-setting and how it is related with freedom of speech domain? In further part I will try to present those, theoretically distant problems. I will also try to present how political and business organizations can affect on daily agenda, so in fact how thy can create access to free speech. There are some situations in mass media world, when those practices can be considered as internal or external censorship. In this paper I specific cases, all selected from American political and media systems. I think that US system is full of contradictions, from law confl icts (state vs federal law, First Amendment), owners of mass media competition (corporations, FCC) and finally state controlled media on the contrary to free speech (censorship).
5
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Badanie kultury wizualnej w  sieci – metodologia i  teoria

100%
Wojtkowski Ł.
Annales Universitatis Mariae Curie-Skłodowska, sectio K – Politologia
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2013
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vol. 20
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issue 2
EN
The field of analysis presented in this article is the rustic/vintage popular culture and its mediated visual representations. The article undertakes issues of difficulties connected with an analysis of popular cultures visual aspects in the new media. The main idea presented in this text is an attempt to separate the analysis of virtual space from quantitative models which disturb the observation of popular cultures and are no longer able to capture the dynamics of mediatized communication.
PL
Polem analizy przedstawionej w  tekście jest kultura rustic/vintage oraz jej zapośredniczone wizualne reprezentacje. Artykuł podejmuje kwestie problemów związanych z  badaniem wizualności kultur popularnych w  przestrzeni nowych mediów. Głównym postulatem prezentowanym w  teście jest próba oderwania analiz przestrzeni wirtualnej od ilościowych modeli, które zaburzają obserwację kultur popularnych i  nie są w  stanie uchwycić dynamiki zapośredniczonej komunikacji.
6
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The present tense of mediatization studies

100%
Wojtkowski Ł.
Mediatization Studies
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2017
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vol. 1
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issue 1
EN
This paper presents the theoretical and methodological analysis of mediatization understood as (1) the process of social transformation effected by media changes, and interrelated with other social processes, (2) and as the area of studies. Mediatization seems to be one of the most stable, capacious, and significant concept in last twenty years. Its influence on sociology, media and communication studies, and cultural studies, is substantial and followed by strong critique. Hence, the main goal of this paper is an up-to-date analysis of mediatization from theoretical and methodological perspectives. In three consecutive parts I analyse the historical phases, dominant theoretical and research perspectives, and methodological perceptions of mediatization. In this inquiry I argue that: (1) historical and spatial mediatization studies need to be developed in more complex way; (2) from dominant mediatization perspectives the institutional approach is one of the most theoretically and methodologically elaborated, (3) mediatization is in pre-paradigm phase in terms of scientific evolution, (4) critical mediatization studies should emerge, since mediatization analyses tend to neglect the economy as an important part of transformation processes. 
7
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The present tense of mediatization studies

100%
Wojtkowski Ł.
Mediatization Studies
|
2017
|
vol. 1
EN
This paper presents the theoretical and methodological analysis of mediatization understood as (1) the process of social transformation effected by media changes, and interrelated with other social processes, (2) and as the area of studies. Mediatization seems to be one of the most stable, capacious, and significant concept in last twenty years. Its influence on sociology, media and communication studies, and cultural studies, is substantial and followed by strong critique. Hence, the main goal of this paper is an up-to-date analysis of mediatization from theoretical and methodological perspectives. In three consecutive parts I analyse the historical phases, dominant theoretical and research perspectives, and methodological perceptions of mediatization. In this inquiry I argue that: (1) historical and spatial mediatization studies need to be developed in more complex way; (2) from dominant mediatization perspectives the institutional approach is one of the most theoretically and methodologically elaborated, (3) mediatization is in pre-paradigm phase in terms of scientific evolution, (4) critical mediatization studies should emerge, since mediatization analyses tend to neglect the economy as an important part of transformation processes. 
8
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Narcyzm hipsterski

63%
Jeziński M., Wojtkowski Ł.
Kultura Współczesna. Teoria. Interpretacje. Praktyka
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2020
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vol. 108
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issue 1
29-42
EN
This article discusses the topic of narcissism on hipster visual blogs where the identity constructed by their authors has a narcissistic dimension defined primarily by the medium they use: photos, texts, short videos and sounds, whereby the former prevail. People who publish such blogs have created a specific code and manner in which they present their real identity by means of visual representations which they borrow from other members of this post-subculture. It is a result of a tendency to disguise oneself by using certain methods of self-presentation. They include self-defining photos of modern hipsters, which however are out of focus or accordingly filtered, show selected cultural practices from a distance or only parts of the body and clothing, a set of gadgets and environments recognised as hipster. As such they reveal conformist inclinations that are in line with the reference group and what is expected from it. This means that cultural practices that create the identity of a digital hipster are associated with generating a symbolic universe of meanings, where nostalgia, symbolism, iconography of selected elements of life are among frequently posted motives (cups of coffee, a bicycle, a collection of vinyl records, hipster clothes, specific urban spaces, nature, etc.). This kind of narcissism is about looking at one’s own reflection; however, not so much in the mirror as in symbolic visual representations characteristic of the entire digital hipster culture. Using netnography and based on their content analysis of 48 blogs, the authors argue that the development of one’s hipster narcissistic identity is part of a media practice that revolves around building the ‘self’ by referring to cultural codes shared by members of the hipster post-subculture (‘I’ and ‘us’). As a result, the hipster narcissism studied here seems to take the form and cultural identity of bricolage, and as such is subject to commodification.
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