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Siła marki a wyniki finansowe banków

100%
Urbanek G.
Zarządzanie i Finanse
|
2012
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vol. 4
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issue 2
353-364
EN
Brand is assumed to be a source of future cash flows for the company. As such, the brand strength should manifest itself in the financial results of a company. The purpose of this article is to analyse the link between brand equity and company’s financial performance from a management and shareholder perspectives. The research is designed as a quantitative study and is based on the corellation analysis of financial performance of 11 polish listed banks collated with brand strength measures obtained from consumer evaluation research for the period 2006-2010. The conducted analysis indicates that there is a statistically significant correlation between brand strength and majority of firm performance measures. Also statistically significant correlation was identified be-tween brand strength and Price/Book Value measure. However no significant relations were found between brand strength and Total Shareholder Return measure.
2
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Marka a przewaga konkurencyjna przedsiębiorstwa — przykład wybranych spółek notowanych na GPW w Warszawie

100%
Urbanek G.
Zarządzanie i Finanse
|
2013
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vol. 4
|
issue 4
313-326
PL
Artykuł prezentuje wyniki badań dotyczących wpływu siły marki na wybrane finansowe mierniki przewagi konkurencyjnej i wykreowanej wartości dla akcjonariuszy dla wybranych polskich spółek notowanych na Warszawskiej Giełdzie Papierów Wartościowych. W artykule przedstawione zostały teoretyczne założenia sposobów pomiaru strategicznej przewagi konkurencyjnej oraz jej determinant krótko-, średnio- i długoterminowych. Zawarte w artykule teoretyczne rozważania na temat związków pomiędzy siłą marki a wybranymi finansowymi miernikami przewagi konkurencyjnej znalazły potwierdzenie empiryczne w przeprowadzonym badaniu. siła marki, przewaga konkurencyjna, wartość
3
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Pomiar operacyjnej i strategicznej przewagi konkurencyjnej na przykładzie wybranych spółek notowanych na Giełdzie Papierów Wartościowych w Warszawie

100%
Urbanek G.
Zarządzanie i Finanse
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2014
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vol. 3
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issue 1
245-258
PL
Podstawowym celem działania przedsiębiorstwa jest maksymalizowanie wartości, dlatego skuteczność przewagi konkurencyjnej powinna być oceniana pod względem uzyskanych efektów finansowych i wpływu na wykreowaną wartość przedsiębiorstwa. Celem artykułu jest przedstawienie na przykładzie wybranych spółek notowanych na Giełdzie Papierów Wartościowych w Warszawie sposobów oceny efektywności realizowanej przez firmy strategii z perspektywy zarządzania wartością przedsiębiorstwa.W artykule zostało dokonane rozróżnienie pomiędzy operacyjną i strategiczną przewagą konkurencyjną. W przeprowadzonych analizach została zidentyfikowana korelacja pomiędzy siłą marki – miernikiem operacyjnej przewagi konkurencyjnej – a wskaźnikiem EV/IC jako miernikiem strategicznej przewagi konkurencyjnej.
4
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Fake News Related to the Coronavirus. Case Study

100%
Urbanek G.
Security Dimensions: International & National Studies
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2020
|
vol. 34(34)
61-75
EN
The aim of the article is to analyze fake news related to coronavirus and assign selected examples to the categories of fake news presented in the literature. Various types of fake news disseminated in the Internet in Polish language were analyzed. The study is preceded by a discussion on the origin, specificity, types, and available classifications of fake news obtained from the available literature. On the basis of the analysis, it can be concluded that many fake news items appeared in the media discussion on the threat of coronavirus, differing in terms of sources, form, and content. Their diversity is reflected in the numerousness of fake news categories, distinguished by the creators of the classifications of this phenomenon.
5
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Most drogowy w Krobielewku – wyróżniający się obiekt inżynierski doliny Warty

100%
Urbanek G.
Śląski Kwartalnik Historyczny Sobótka
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2020
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vol. 75
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issue 4
47-64
EN
The establishment of the Polish-German border in 1919 contributed to the loss of many communication routes in the western part of Greater Poland by Germany. One of the solutions to improve local transport and trade was to build a bridge at Krobielewko. Built between 1936 and 1938, the bridge was the longest wooden construction of its kind in the Third Reich.
6
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Rudiments of Sustainable Competitive Advantage in the Digital Age

100%
Urbanek G.
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
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2022
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vol. 56
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issue 5
247-263
EN
Theoretical background: Progressive digitalization fundamentally changes companies’ strategies, business models, and operational activities directed to the achievement of sustainable competitive advantage and maximization of long-term company value. The recent COVID-19 pandemic has spurred even further an unprecedented acceleration in the development of digitalization processes in virtually all areas of the economy. The changed competitive reality requires modification of existing and development of new rules and tools of strategic management that will help contemporary companies to cope with the challenges associated with the new competitive landscape. The views on the ways of building a competitive advantage dominating in the literature on the subject become questionable in the light of changes related to the digitalization of the economy. In this context, the issue of defining the term “competitive advantage” in new conditions and its sources, first of all, the role of knowledge in shaping it, is of particular importance. Purpose of the article: This article aims to define sustainable competitive advantage and identify its sources in the digital economy. It also refers to the issue of new tools and areas of strategic analysis that companies should implement to formulate their strategies. Research methods: The considerations in the article are presented on the background of the extensive integrative literature review. The article uses the method of critical analysis and synthesis of opinions of other authors as well as logical inference. Main findings: The progressive digitalization of the economy fundamentally changes how modern organizations pursue competitive advantage as part of the implemented strategy. A sustainable competitive advantage should be equated with creating and capturing value rather than beating competitors. A prerequisite for sustainable competitive advantage is the development and application of innovative knowledge that creates essential value for customers in the long term. Strategic analysis in the digital age should embrace consumer needs, the organization’s network connections and data flow, the structure of platforms and digital ecosystems, the revenue streams in networks, the types of a network, and learning effects.
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Analysing brand strength – corporate financial performance link for companies listed on the Warsaw Stock Exchange

100%
Urbanek G.
Econometrics. Ekonometria. Advances in Applied Data Analytics
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2017
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issue 2 (56)
92-103
EN
The opinion that a strong brand is a valuable resource for a company which may significantly influence company performance and contribute to shareholder value creation is gaining wider acceptance. However, empirical studies which confirm this view are relatively few. The purpose of this article is to examine the link between brand strength and corporate financial performance, including shareholder value creation. A number of performance indicators were used in this study – profitability ratios (ROA, ROE, ROIC) and the shareholder value creation proxy indicator – P/BV. The empirical data regarding brand strength were drawn from the annual ranking of the strength of Polish brands, while the financial data of companies were taken from a panel consisting of 56 companies listed on the Warsaw Stock Exchange, observed over a seven-year period from 2008 to 2014. Numerous regression models were examined in order to test hypotheses on links between brand strength and various financial performance indicators. The obtained results support most of the hypotheses, concluding that there is a statistically significant relationship between brand strength and company performance, although the strength of these relationships differs depending on the type of performance indicator. This study contributes to the development of corporate finance literature as well as value based marketing concepts. Apart from its academic aspects, this paper contributes to business practice development since it demonstrates the legitimacy of marketing investments in brand development.
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Bezpieczeństwo w cyberprzestrzeni w państwowych dokumentach i programach partii politycznych. Wybory parlamentarne w Polsce w 2019 roku

100%
Urbanek G.
Kultura Bezpieczeństwa. Nauka – Praktyka – Refleksje
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2020
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vol. 38
126-137
EN
Security in cyberspace is an important element of any state’s policy. The formulation of strategies in this area is the responsibility of state authorities, but it should also be an object of concern for the entire political class, including the opposition. This work is an attempt to review the Polish state documents from the last few years which define threats in cyberspace and present ways of counteracting them. Among them is the Cybersecurity Strategy of the Republic of Poland for 2019–2024. The article is also an attempt to capture the views of parliamentary groupings on cybersecurity and to answer questions such as: How do representatives of the authorities perceive threats in cyberspace, also in the context of the said document? Are representatives of all parliamentary groups involved in the debate on cybersecurity? Were their postulates in this regard included in their political programmes in 2019 parliamentary campaign?
PL
Bezpieczeństwo w cyberprzestrzeni to istotny element polityki każdego państwa. Wytyczanie strategii w tym zakresie leży w gestii przedstawicieli władzy, ale powinno być także przedmiotem troski całej klasy politycznej, w tym przedstawicieli ugrupowań opozycyjnych. Niniejsza publikacja jest próbą przeglądu dokumentów państwowych z ostatnich kilku lat, które zarówno definiują zagrożenia w cyberprzestrzeni, jak i przedstawiają sposoby przeciwdziałania im. Wśród nich znalazła się Strategia Cyberbezpieczeństwa RP na lata 2019–2024. Artykuł stanowi również próbę uchwycenia spojrzenia ugrupowań parlamentarnych na zagadnienie cyberbezpieczeństwa i odpowiedzi na pytania takie jak: Jak przedstawiciele władzy postrzegają zagrożenia w cyberprzestrzeni, także w kontekście wspomnianego dokumentu? Czy w debacie na temat cyberbezpieczeństwa biorą udział przedstawiciele wszystkich ugrupowań parlamentarnych? Czy ich postulaty w tym zakresie znalazły się programach politycznych związanych z kampanią parlamentarną w 2019 roku?
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