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EN
Industrial society and powers which controlled that society are no more. Instead, there is a Seanet and an Empire, a new form of web power, which strives to control it by producing symbols, needs and identities. Through its agency - a rapidly weakening state - the Empire pushes the Seanet into the cage of post-privacy. In the post-private society the distinction between the private and public disappears which leads to the subordination of emotions to a new refined digital form of control. It is possible to escape from the overwhelming post-private control - through the nephemerides (new noninstitutional forms of net social life), desertion, and positive trolling. The text should be placed in the theoretical model that - out of lack of alternatives - might be called evolutionary net neomarxism.
EN
Since the end of the nineteen sixties, there has been a public debate on family crisis in Euro-American culture. The scholars involved in the ideological dispute on family crisis can be classified into four categories: functionalist family-centrists, conservatives, liberals or supporters of feminist-liberal interpretation. The article presents the ideological stands in the argument and proposes an approach which allows to analyze family changes without excessive emotionality and ideological involvement. The author persuades that the transformations of family should not be viewed as a symptom of its decline but as an effect of adjustment to new environmental circumstances being the result of both social and economic developments.
EN
Consumer society is usually the object of attacks within the social sciences - sometimes even vicious ones. In this text, a different vision of consumerism is presented. The authors, basing themselves on the concept of Gilles Lipovetsky, argue that consumer culture may be treated as a culture of freedom. They attempt to develop Lipovetsky's thesis, which links consumerism with fashion. The text's aim is thus to turn our attention to the subject of fashion as an important sociological category, particularly in connection with consumer society and freedom. The authors also strive to delineate the various possibilities that result from it, such as the idea that society based on fashion allows us to reformulate the classical opposition of tradition versus modernity.
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