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EN
The paper explores the reasons for the failure of the Party of Greens of Ukraine (the PZU) in the 2002 elections after its success in 1998 elections. The first part is devoted to the issue of ecological conditions in Ukraine and lists the biggest problems in this area. The activity of the PZU is then examined and followed by evaluation of its actual performance in the Parliament, in order to find out whether the activities of the PZU correspond with the ecological problems of the country. The second part compares the 1998 and 2002 PR election campaigns to find similarities and differences between them. Main attention is drawn to the PR campaign of 2002 and the factors which could help explain the failure of the PZU in the elections. It is concluded that the main reasons for the failure of the PZU in the 2002 elections are rooted in the discrediting performance of the party in the Parliament, which resulted in a loss of political credibility, and exacerbated by the outdated and flawed PR campaign of the party given the new realities of the 2002 elections. Moreover, it is stressed that the popularity of the PZU among voters has been low in each parliamentary election since 2002.
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