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THE ORGANIZATIONS' METHODS OF DEALING WITH PERSONAL WEB USAGE (Metody radzenia sobie przez organizacje ze zjawiskiem korzystania z internetu w pracy w celach prywatnych) (Analiza czynnikow wplywajacych na konkurencyjnosc przedsiebiorstw)

100%
Wolski K.
e-mentor
|
2010
|
issue 5 (37)
15-18
EN
The aim of this paper is to analyse the phenomenon of Personal Web Usage (PWU) in the workplace with particular emphasis on the risks to the organizations and the consequences of the PWU. The most common reactions of employers and methods of coping with too frequent PWU are discussed. In the final part of the article practical issues concerning the implementation of acceptable Internet usage policy in business organizations are addressed.
2
Content available remote

HOW TO ARISE INTERNAL MOTIVATION FOR USING E-LEARNING - CLUES FROM THE RESEARCH (Motywacja wewnetrzna oraz chec do korzystania z e-learningu - doniesienie z badan)

100%
Wolski K.
e-mentor
|
2011
|
issue 1 (38)
43-46
EN
E-learning becomes one of the most popular tools for employees' development in organizations. Despite numerous advantages it offers for employers, it is not trouble-free. One of the greatest obstacles is the lack of participants' motivation for full engagement in e-learning training. The study presented in the article confirms that motivation is a factor of involvement in e-learning. The main aims of the study were: to discover the factors influencing trainee's motivation and to know their evaluation of such type of e-learning that is characterized by serial convention and a high level of interactivity.
3
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How to effectively promote universities and research institutes in the network? Psychological mechanisms of e-marketing effectiveness.

100%
Wolski K.
Marketing Instytucji Naukowych i Badawczych
|
2015
|
issue 2(16)
67-90
EN
Universities and research institutes more and more often resort to promotion tools up till now used mainly in business. Omnipresent market competition has reached also the area of science, where more and more often the fight for students and money for scientific research takes place. Competition among science institutions is additionally stimulated by demographic factors – the gradual aging of the European society. As data from the Central Statistical Office show, the number of peopled aged 19-24 in Poland will drop from 2,817,000 in 2015 to 2,135,000 in 2025. The reduction of the number of young people will substantially boost competition between universities. Their success, similarly as success in business will depend to an ever greater extent on the quality of conducted marketing activities. Education and research have become a product which, just like any other product, has to „fight” for the client.
PL
Uczelnie wyższe oraz instytuty badawcze coraz częściej sięgają po narzędzia promocji wykorzystywane dotąd jedynie w biznesie. Wszechobecne konkurencja rynkowa dotarła również na pole nauki, gdzie coraz częściej odbywa się walka o pozyskanie studentów oraz pieniędzy na finansowanie badań naukowych. Konkurencja instytucji nauki wzmacniana jest dodatkowo przez czynniki demograficzne, pokazujące systematyczne starzenie się europejskiego społeczeństwa. Jak wynika z danych GUS liczba osób w wieku 19-24 lata spadnie w naszym kraju z 2817 tys. w 2015 roku do 2135 tys. w 2025 roku. Spadek liczby młodych osób w znaczący sposób wzmaga konkurencję pomiędzy uczelniami wyższymi. Ich sukces, podobnie jak sukces na rynku biznesowym, zależny będzie w znaczącym stopniu od jakości podejmowanych działań marketingowych. Edukacja oraz badania stały się bowiem towarem, który jak każdy inny towar musi "zawalczyć" o swojego klienta.
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