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Popytowe uwarunkowania konkurencyjności małych i średnich przedsiębiorstw

100%
Chmielak A.
Optimum. Studia Ekonomiczne
|
2015
|
vol. 6(78)
PL
Małe i średnie przedsiębiorstwa (MSP) w warunkach gospodarki otwartej napotykają bariery ekspansji na rynek światowy, wynikające z braku wyraźnej przewagi konkurencyjnej. Przewagi kosztowe nie mają trwałego charakteru, natomiast przewagi technologiczne są dostępne wybranym, bardzo dużym i nowoczesnym korporacjom. Wobec tego, jako problem badawczy przyjęto ograniczoną zdolność MSP do konkurowania na rynku zagranicznym. Wydaje się, że w przypadku producentów żywności odpowiednią strategią konkurencyjną może być wyróżnienie oferty połączone z koncentracją (na segmencie lub produkcie). Pozwoli to kierować ofertę do konkretnych odbiorców, preferujących: jakość, naturalny charakter, walory zdrowotne, oryginalny smak, wyjątkowość konsumowanych dóbr. Przesłanką tej hipotezy jest tzw. etnocentryzm konsumencki. Celem analizy jest weryfikacja hipotezy o trafności wyboru strategii wyróżnienia i koncentracji bazującej na jakości produktów żywnościowych. Analiza ta przede wszystkim opiera się na studiach literaturowych oraz dostępnych badaniach empirycznych. Jej wyniki świadczą o wrażliwości konsumentów na jakościowe parametry żywności oraz wiarygodności producentów budowanej na ich lokalnym charakterze i wysokiej rozpoznawalności.
EN
In an open economic environment, small and medium-sized enterprises (SMEs) face numerous barriers to expansion onto the global market due to the absence of a clear competitive advantage. Cost advantages do not have a permanent character, and technological advantages are available to the select few, especially very large and modern corporations. Therefore, the adopted research problem is the limited ability of SMEs to compete on foreign markets. In the case of food producers, making one's products distinct from those of the competitors, combined with concentration (on segment or product) seems an appropriate competitive strategy. This makes it possible to direct the offer to specific consumers who appreciate the high quality, organic character, health benefits, original flavor and uniqueness of consumed goods. The premise of this hypothesis is the so-called consumer ethnocentrism. The purpose of the analysis is to verify the hypothesis that it is worth choosing a strategy of distinction and concentration based on the quality of food products. The analysis is based primarily on literature studies and the available empirical research. The results indicate consumer sensitivity to food quality parameters and the reliability of producers built on their local character and high recognisability.
2

INTERNATIONALIZATION OF CROSS-SECTOR COOPERATION (Internacjonalizacja wspólpracy miedzysektorowej)

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Chmielak A.
Optimum. Studia Ekonomiczne
|
2010
|
issue 3 (47)
13-26
EN
The cross-sector cooperation on an international level appears to be a chance to diminish a sense of insecurity and to determine the so-called common good. The fast growing number of participants of international relations, changing of their character, growing economic and social contradictions lower a sense of political and, first of all, economical security. Good and respect for human dignity can be treated as main ambition of this cooperation.
3

PUBLIC SPHERE AND LIFE SATISFACTION (Sfera publiczna a zadowolenie z zycia)

100%
Chmielak A.
Optimum. Studia Ekonomiczne
|
2008
|
issue 4(40)
61-75
EN
Services rendered by the public sector constitute an essential part of social consumption and creating the feeling of life satisfaction. Traditional standards concerning the role of this sector in economy do not reflect its impact on the standard of living. Domination of low estimates or the necessity of retaining of this sector often lead to passing over its quality, mainly with regard to legal regulations and agencies of the public sphere. Arguments for lowering or strengthening the importance of this sector obscure the problem of identification of determinants of good management and high social estimate concerning the public sphere. As it seems, they are prerequisites for social acceptance of the development process, realization of social expectations and satisfaction with life.
4

PITFALLS OF THE ECONOMIC GROWTH (Pulapki rozwoju gospodarczego)

100%
Chmielak A.
Optimum. Studia Ekonomiczne
|
2009
|
issue 4(44)
143-155
EN
The complexity of economic development processes causes that the level of diagnosis and interpretation of that growth is still unsatisfactory. Hence, it is not possible to precisely determine its course and probably the results of development processes. The accuracy of the development concept results from the complexity of the analysis of its determinants. Consequently, we can assume that a group of economic growth determinants in particular countries and during particular periods of time is initially determined by the institutional system whose individual elements are different in character, origin, premises and the rate of changes or decline, and the way in which they influence the process of development. Thus, the state as the main initiator of the institutionalization in the political and economic spheres and as the initial organization in the political structure and an indispensable subject in the economic sphere appears to be crucial.
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