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The article is dedicated to the ever growing criticism of large IT corporations that are trying to take the full control over the global Internet. The author analyses the reasons of the setback in the reflexion regarding the capabilities of the social media, ranging from firm optimism to equally firm pessimism. The creativity offered by those media becomes the product made by the global corporations who started by offering the website searching services and ended up keeping their authors and users under surveillance. The article poses the questions about the education method for the young Internet users, for whom the technologies present in the web 2.0 (and 3.0 or mobile) became the element of their everyday life. In order to understand the nature of these technologies one needs to regard them as things, objects and tools, in other words to “switch them off” intellectually.
EN
The article is devoted to the relationship between “the text of city” and the text of city guides (traditional, in the form of books; and electronic – professional and emerging en route, wandering through social media and mobile devices). The author uses a heuristic metaphor of the city as a maze and a palimpsest that is widely used in the current humanistic reflections on the city. It refers to the myth of Theseus and Ariadne: the former is considered a virtual figure, the latter is a viable form that holds the thread, the solution of the mysterious maze, and also its projection, which is a challenge for Theseus.
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Internet – medium czy świat?

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EN
Directions of development of modern telematic technologies (computer mediated communication, mobile telephone communication) change the human communication environment to such an extent that people treat these technologies as – in some way – an ”organic”, natural equipment of a human being. The Web, especially in its mobile version, has no longer any essential barriers. This has consequences in the way of treatment of a communication act with another person (or a group): the sense of limits and barriers, which accompanied the communication via the traditional media, disappears gradually. This article is an attempt to conceptualize this new experience, crucial in developing the anthropology of the Internet, which thus ceases to be the ”medium” and – according to the ideas of Marshall McLuhan – turns out to be an extension of the human senses
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